Product, process and place: An examination of food marketing and labelling schemes in Europe and North America

Brian Ilbery, Carol Morris, Henry Buller, Damian Maye, Moya Kneafsey

Research output: Contribution to journalArticle

121 Citations (Scopus)

Abstract

Considerable academic interest now revolves around the recomposition of specific (or 'alternative') food chains based on notions of quality, territory and social embeddedness.A key to such recomposition is the marketing of 'difference' through a range of accreditation and labelling schemes. Using examples from Europe and North America, this paper examines how 'difference' is constructed by producers and other actors in the food supply chain by combining the attributes of 'product, process and place' (PPP) in a range of marketing and labelling schemes. Results indicate that it is possible to identify 'critical' and 'territorial development' rationales that influence the ways in which the three Ps are combined. An examination of the rationales and practices sustaining such labelling schemes provides insights into some of the opportunities and threats shaping the emergence of new geographies of food production and consumption in Europe and North America.

Original languageEnglish
Pages (from-to)116-132
Number of pages17
JournalEuropean Urban and Regional Studies
Volume12
Issue number2
DOIs
Publication statusPublished - 1 Apr 2005

Keywords

  • Difference
  • Europe
  • Food supply chains
  • New geographies of food
  • North America
  • PPP schemes

ASJC Scopus subject areas

  • Environmental Science (miscellaneous)
  • Urban Studies

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