Product Brand Strategies: The Product as a Point of Value

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles of Marketing
Subtitle of host publication	A Value-Based Approach
Editors	Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo
Place of Publication	London
Publisher	Palgrave
Pages	165-200
Number of pages	36
ISBN (Print)	978-0-2303-9270-0
Publication status	Published - 2013

Cite this

@inbook{7b4a49967b0e4f9d9d39245d2c145cfa,

title = "Product Brand Strategies: The Product as a Point of Value",

author = "Maktoba Omar and Collins Osei and \{Williams Jr.\}, \{Robert L.\} and Williams, \{Helena A.\}",

year = "2013",

language = "English",

isbn = "978-0-2303-9270-0",

pages = "165--200",

editor = "Ayantunji Gbadamosi and Bathgate, \{Ian K.\} and Sonny Nwankwo",

booktitle = "Principles of Marketing",

publisher = "Palgrave",

address = "United Kingdom",

}

TY - CHAP

T1 - Product Brand Strategies

T2 - The Product as a Point of Value

AU - Omar, Maktoba

AU - Osei, Collins

AU - Williams Jr., Robert L.

AU - Williams, Helena A.

PY - 2013

Y1 - 2013

M3 - Chapter

SN - 978-0-2303-9270-0

SP - 165

EP - 200

BT - Principles of Marketing

A2 - Gbadamosi, Ayantunji

A2 - Bathgate, Ian K.

A2 - Nwankwo, Sonny

PB - Palgrave

CY - London

ER -