Product Brand Strategies: The Product as a Point of Value

Maktoba Omar Saad, Collins Osei, Robert L. Williams Jr., Helena A. Williams

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of Marketing
Subtitle of host publicationA Value-Based Approach
EditorsAyantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo
Place of PublicationLondon
PublisherPalgrave
Pages165-200
Number of pages36
ISBN (Print)978-0-2303-9270-0
Publication statusPublished - 2013
Externally publishedYes

Cite this

Omar Saad, M., Osei, C., Williams Jr., R. L., & Williams, H. A. (2013). Product Brand Strategies: The Product as a Point of Value. In A. Gbadamosi, I. K. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: A Value-Based Approach (pp. 165-200). London: Palgrave.

Product Brand Strategies : The Product as a Point of Value. / Omar Saad, Maktoba; Osei, Collins; Williams Jr., Robert L.; Williams, Helena A.

Principles of Marketing: A Value-Based Approach. ed. / Ayantunji Gbadamosi; Ian K. Bathgate; Sonny Nwankwo. London : Palgrave, 2013. p. 165-200.

Research output: Chapter in Book/Report/Conference proceedingChapter

Omar Saad, M, Osei, C, Williams Jr., RL & Williams, HA 2013, Product Brand Strategies: The Product as a Point of Value. in A Gbadamosi, IK Bathgate & S Nwankwo (eds), Principles of Marketing: A Value-Based Approach. Palgrave, London, pp. 165-200.
Omar Saad M, Osei C, Williams Jr. RL, Williams HA. Product Brand Strategies: The Product as a Point of Value. In Gbadamosi A, Bathgate IK, Nwankwo S, editors, Principles of Marketing: A Value-Based Approach. London: Palgrave. 2013. p. 165-200
Omar Saad, Maktoba ; Osei, Collins ; Williams Jr., Robert L. ; Williams, Helena A. / Product Brand Strategies : The Product as a Point of Value. Principles of Marketing: A Value-Based Approach. editor / Ayantunji Gbadamosi ; Ian K. Bathgate ; Sonny Nwankwo. London : Palgrave, 2013. pp. 165-200
@inbook{7b4a49967b0e4f9d9d39245d2c145cfa,
title = "Product Brand Strategies: The Product as a Point of Value",
author = "{Omar Saad}, Maktoba and Collins Osei and {Williams Jr.}, {Robert L.} and Williams, {Helena A.}",
year = "2013",
language = "English",
isbn = "978-0-2303-9270-0",
pages = "165--200",
editor = "Ayantunji Gbadamosi and Bathgate, {Ian K.} and Sonny Nwankwo",
booktitle = "Principles of Marketing",
publisher = "Palgrave",
address = "United Kingdom",

}

TY - CHAP

T1 - Product Brand Strategies

T2 - The Product as a Point of Value

AU - Omar Saad, Maktoba

AU - Osei, Collins

AU - Williams Jr., Robert L.

AU - Williams, Helena A.

PY - 2013

Y1 - 2013

M3 - Chapter

SN - 978-0-2303-9270-0

SP - 165

EP - 200

BT - Principles of Marketing

A2 - Gbadamosi, Ayantunji

A2 - Bathgate, Ian K.

A2 - Nwankwo, Sonny

PB - Palgrave

CY - London

ER -