Product Brand Strategies: The Product as a Point of Value

Maktoba Omar, Collins Osei, Robert L. Williams Jr., Helena A. Williams

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of Marketing
Subtitle of host publicationA Value-Based Approach
EditorsAyantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo
Place of PublicationLondon
PublisherPalgrave
Pages165-200
Number of pages36
ISBN (Print)978-0-2303-9270-0
Publication statusPublished - 2013

Cite this

Omar, M., Osei, C., Williams Jr., R. L., & Williams, H. A. (2013). Product Brand Strategies: The Product as a Point of Value. In A. Gbadamosi, I. K. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: A Value-Based Approach (pp. 165-200). London: Palgrave.