Product Brand Strategies: The Product as a Point of Value

Maktoba Omar, Collins Osei, Robert L. Williams Jr., Helena A. Williams

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPrinciples of Marketing
Subtitle of host publicationA Value-Based Approach
EditorsAyantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo
Place of PublicationLondon
PublisherPalgrave
Pages165-200
Number of pages36
ISBN (Print)978-0-2303-9270-0
Publication statusPublished - 2013

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