Proactive environmental strategy and firm performance at the bottom of the pyramid

Samuel  Adomako; Ernestine Ning Ernestine; Emmanuel   Adu-Adu-Ameyaw

doi:10.1002/bse.2629

Proactive environmental strategy and firm performance at the bottom of the pyramid

Samuel Adomako, Ernestine Ning Ernestine, Emmanuel Adu-Adu-Ameyaw

Research output: Contribution to journal › Article › peer-review

74 Citations (Scopus)

114 Downloads (Pure)

Abstract

This paper utilizes insights from the natural resource-based view to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small- and medium-sized enterprises operating in Ghana, the results suggest that the impact of PES on firm performance is more pronounced in firms that do not purse bottom of the pyramid orientation but not significant for firms pursuing the bottom of the pyramid orientation. Besides, the findings show that the influence of PES on firm performance is amplified for firms adopting imitation orientation but not significant for nonimitation-oriented firms. Implications and directions for future research are discussed.

Original language	English
Pages (from-to)	422-431
Number of pages	10
Journal	Business Strategy and the Environment
Volume	30
Issue number	1
Early online date	1 Sept 2020
DOIs	https://doi.org/10.1002/bse.2629
Publication status	Published - Jan 2021
Externally published	Yes

Bibliographical note

This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

Keywords

Ghana
SMEs
bottom of the pyramid
developing economy
imitation orientation
performance
proactive environmental strategy

ASJC Scopus subject areas

Business and International Management
Geography, Planning and Development
Strategy and Management
Management, Monitoring, Policy and Law

Access to Document

10.1002/bse.2629Licence: CC BY

PublishedFinal published version, 5.71 MBLicence: CC BY

Cite this

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Proactive environmental strategy and firm performance at the bottom of the pyramid

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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