Private Label Management: Insights and Research Directions

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

11 Citations (Scopus)

Original language	English
Title of host publication	Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’
Editors	Gómez-Suarez, Martínez-Ruiz
Publisher	IGI Global
Chapter	1
Pages	1-27
Number of pages	27
ISBN (Electronic)	9781522502210
ISBN (Print)	9781522502203
DOIs	https://doi.org/10.4018/978-1-5225-0220-3
Publication status	Published - 2016
Externally published	Yes

Access to Document

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title = "Private Label Management: Insights and Research Directions",

author = "S. Molinillo and Yuksel Ekinci and Georgina Whyatt and Nicoletta Occhiocupo and Merlin Stone",

year = "2016",

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language = "English",

isbn = "9781522502203",

pages = "1--27",

editor = "G{\'o}mez-Suarez and Mart{\'i}nez-Ruiz",

booktitle = "Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy{\textquoteright}",

publisher = "IGI Global",

address = "United States",

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TY - CHAP

T1 - Private Label Management: Insights and Research Directions

AU - Molinillo, S.

AU - Ekinci, Yuksel

AU - Whyatt, Georgina

AU - Occhiocupo, Nicoletta

AU - Stone, Merlin

PY - 2016

Y1 - 2016

UR - https://www.igi-global.com/book/handbook-research-strategic-retailing-private/142210

U2 - 10.4018/978-1-5225-0220-3

DO - 10.4018/978-1-5225-0220-3

M3 - Chapter

SN - 9781522502203

SP - 1

EP - 27

BT - Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’

A2 - Gómez-Suarez, null

A2 - Martínez-Ruiz, null

PB - IGI Global

ER -