Private Label Management: Insights and Research Directions

S. Molinillo, Yuksel Ekinci, Georgina Whyatt, Nicoletta Occhiocupo, Merlin Stone

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
Original languageEnglish
Title of host publicationHandbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’
Editors Gómez-Suarez, Martínez-Ruiz
PublisherIGI Global
Chapter1
Pages1-27
Number of pages27
ISBN (Electronic) 9781522502210
ISBN (Print)9781522502203
DOIs
Publication statusPublished - 2016
Externally publishedYes

Cite this

Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N., & Stone, M. (2016). Private Label Management: Insights and Research Directions. In Gómez-Suarez, & Martínez-Ruiz (Eds.), Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’ (pp. 1-27). IGI Global. https://doi.org/10.4018/978-1-5225-0220-3