Private Label Management: Insights and Research Directions

S. Molinillo, Yuksel Ekinci, Georgina Whyatt, Nicoletta Occhiocupo, Merlin Stone

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationHandbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’
Editors Gómez-Suarez, Martínez-Ruiz
PublisherIGI Global
Chapter1
Pages1-27
Number of pages27
ISBN (Electronic) 9781522502210
ISBN (Print)9781522502203
DOIs
Publication statusPublished - 2016
Externally publishedYes

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