Private Label Management: Insights and Research Directions

S. Molinillo, Yuksel Ekinci, Georgina Whyatt, Nicoletta Occhiocupo, Merlin Stone

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’
Editors	Gómez-Suarez, Martínez-Ruiz
Publisher	IGI Global
Chapter	1
Pages	1-27
Number of pages	27
ISBN (Electronic)	9781522502210
ISBN (Print)	9781522502203
DOIs	https://doi.org/10.4018/978-1-5225-0220-3
Publication status	Published - 2016
Externally published	Yes

Access to Document

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T1 - Private Label Management: Insights and Research Directions

AU - Molinillo, S.

AU - Ekinci, Yuksel

AU - Whyatt, Georgina

AU - Occhiocupo, Nicoletta

AU - Stone, Merlin

PY - 2016

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BT - Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy’

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PB - IGI Global

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