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Prioritising target markets
Lyndon Simkin
,
Sally Dibb
Research output
:
Contribution to journal
›
Article
›
peer-review
33
Citations (Scopus)
Overview
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Business & Economics
Target Markets
100%
Market Attractiveness
89%
Profitability
76%
Managers
56%
Target Marketing
42%
Managerial Practices
33%
Market Size
31%
Multi-criteria
29%
Research Agenda
28%
Marketing
28%
Attractiveness
27%
Wealth
22%