Principles of Marketing: An Islamic Perspective

Ahasanul Haque, Nurhazira Hashim, Ali Shafiq

    Research output: Book/Report › Book

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    • 2024

      Advertising Regulations and Islamic Ethics

      Mokhtar, A., Shafiq, A. & Mohamad Rosely, N. '., Feb 2024, Islamic Advertising: The Malaysian Perspective. Mokhtar, A. & Haque, A. A. (eds.). Malaysia: INTHOUGHT, p. 159-191 33 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    • Target audience for advertising

      Shafiq, A., Feb 2024, Islamic Advertising: The Malaysian Perspective. Mokhtar, A. & Haque, A. A. (eds.). Malaysia: INTHOUGHT, p. 41-66 26 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review