Predicting user preferences of environment design: a perceptual mechanism of user interface customisation

Hosam Al-Samarraie, Samer Muthana Sarsam, Hans Guesgen

Research output: Contribution to journalArticlepeer-review

19 Citations (Scopus)


It is a well-known fact that users vary in their preferences and needs. Therefore, it is very crucial to provide the customisation or personalisation for users in certain usage conditions that are more associated with their preferences. With the current limitation in adopting perceptual processing into user interface personalisation, we introduced the possibility of inferring interface design preferences from the user’s eye-movement behaviour. We firstly captured the user’s preferences of graphic design elements using an eye-tracker. Then we diagnosed these preferences towards the region of interests to build a prediction model for interface customisation. The prediction models from eye-movement behaviour showed a high potential for predicting users’ preferences of interface design based on the paralleled relation between their fixation and saccadic movement. This mechanism provides a novel way of user interface design customisation and opens the door for new research in the areas of human–computer interaction and decision-making.

Original languageEnglish
Pages (from-to)644-653
Number of pages10
JournalBehaviour and Information Technology
Issue number8
Early online date2 Jun 2016
Publication statusPublished - 2 Aug 2016
Externally publishedYes


  • Eye movement
  • interface personalisation
  • prediction
  • preferences

ASJC Scopus subject areas

  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)
  • Social Sciences(all)
  • Human-Computer Interaction


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