Power and opposition to power: mirror realities of complex consumption interactions.

E. Kasabov

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)365-347
JournalJournal of Marketing Theory and Practice
Volume15
Issue number4
DOIs
Publication statusPublished - 2007

Bibliographical note

The full text of this article is not available from this repository.

Keywords

  • consumption interactions
  • declining customer satisfaction ratings
  • marketing theory

Cite this

Power and opposition to power: mirror realities of complex consumption interactions. / Kasabov, E.

In: Journal of Marketing Theory and Practice, Vol. 15, No. 4, 2007, p. 365-347.

Research output: Contribution to journalArticle

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JF - Journal of Marketing Theory and Practice

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