Bibliographical noteThe full text of this article is not available from this repository.
- consumption interactions
- declining customer satisfaction ratings
- marketing theory
Research output: Contribution to journal › Article
TY - JOUR
T1 - Power and opposition to power: mirror realities of complex consumption interactions.
AU - Kasabov, E.
N1 - The full text of this article is not available from this repository.
PY - 2007
Y1 - 2007
KW - consumption interactions
KW - declining customer satisfaction ratings
KW - marketing theory
U2 - 10.2753/MTP1069-6679150406
DO - 10.2753/MTP1069-6679150406
M3 - Article
VL - 15
SP - 365
EP - 347
JO - Journal of Marketing Theory and Practice
JF - Journal of Marketing Theory and Practice
SN - 1069-6679
IS - 4