Power and opposition to power: mirror realities of complex consumption interactions.

E. Kasabov

Research output: Contribution to journalArticle

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)365-347
JournalJournal of Marketing Theory and Practice
Volume15
Issue number4
DOIs
Publication statusPublished - 2007

Bibliographical note

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Keywords

  • consumption interactions
  • declining customer satisfaction ratings
  • marketing theory

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