Play in farming: Seriously?

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    This paper explores the potential of using playful and gameful approaches for facilitating and strengthening the collective action, networking, and negotiation of individuals, groups, and entities related to the farming sector across Europe, which include farmers and land managers. Framed under the EU Funded BOND project (, we developed, experimented, and reflected on three playful tools for enabling the 'bonding' of various stakeholders in the sector towards creating strong, dynamic and effective organisations that have a voice and a place in policy design. The paper describes playful tools implemented in the project, which are based on the approaches designed under the award-winning GameChangers initiative ( and LEGO® Serious Play®. These tools have been repurposed through engagement with stakeholders from 17 partner institutions across 12 countries in Europe. Findings and reflections from practice-based exploratory investigations are discussed.

    Original languageEnglish
    Title of host publicationProceedings of the 14th International Conference on Game Based Learning, ECGBL 2020
    EditorsPanagiotis Fotaris
    PublisherAcademic Conferences International Limited
    Number of pages10
    ISBN (Electronic)9781912764709
    ISBN (Print)9781912764716
    Publication statusPublished - 2020
    Event14th European Conference on Game Based Learning: ECGBL 2020 - Online, Brighton, United Kingdom
    Duration: 24 Sept 202025 Sept 2020

    Publication series

    NameProceedings of the 14th International Conference on Game Based Learning, ECGBL 2020
    ISSN (Print)2049-0992
    ISSN (Electronic)2049-100X


    Conference14th European Conference on Game Based Learning
    Abbreviated titleECGBL 2020
    Country/TerritoryUnited Kingdom
    Internet address

    Bibliographical note

    EU Commission Horizon 2020 programme (no. 774208), and the GameChangers initiative at Coventry University.


    • Farming
    • GameChangers
    • Games
    • Gamification
    • Play

    ASJC Scopus subject areas

    • Human-Computer Interaction
    • Software
    • Education


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