Play in farming: Seriously?

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review


This paper explores the potential of using playful and gameful approaches for facilitating and strengthening the collective action, networking, and negotiation of individuals, groups, and entities related to the farming sector across Europe, which include farmers and land managers. Framed under the EU Funded BOND project (, we developed, experimented, and reflected on three playful tools for enabling the 'bonding' of various stakeholders in the sector towards creating strong, dynamic and effective organisations that have a voice and a place in policy design. The paper describes playful tools implemented in the project, which are based on the approaches designed under the award-winning GameChangers initiative ( and LEGO® Serious Play®. These tools have been repurposed through engagement with stakeholders from 17 partner institutions across 12 countries in Europe. Findings and reflections from practice-based exploratory investigations are discussed.

Original languageEnglish
Title of host publicationProceedings of the 14th International Conference on Game Based Learning, ECGBL 2020
EditorsPanagiotis Fotaris
PublisherAcademic Conferences International Limited
Number of pages10
ISBN (Electronic)9781912764709
ISBN (Print)9781912764716
Publication statusPublished - 2020
Event14th European Conference on Game Based Learning: ECGBL 2020 - Online, Brighton, United Kingdom
Duration: 24 Sep 202025 Sep 2020

Publication series

NameProceedings of the 14th International Conference on Game Based Learning, ECGBL 2020
ISSN (Print)2049-0992
ISSN (Electronic)2049-100X


Conference14th European Conference on Game Based Learning
Abbreviated titleECGBL 2020
CountryUnited Kingdom
Internet address

Bibliographical note

EU Commission Horizon 2020 programme (no. 774208), and the GameChangers initiative at Coventry University.


  • Farming
  • GameChangers
  • Games
  • Gamification
  • Play

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Software
  • Education

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