PiMA Survey Design and Methodology

Okoth Fred Mudhai, C. A. Lopes, W. Mitullah, N. Simutanyi, A. Fraser, N. Milapo, S. Mwangi, S. Srinivasan

    Research output: Book/ReportOther report

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    Abstract

    The Politics and Interactive Media in Africa (PiMA) project investigates participation in radio and television programmes through new information and communication technologies (ICTs) as it is shaped by the political, social and media context in Zambia and Kenya, as well as the implications of such interactions for democratic governance and poverty alleviation. The empirical research combines different methodologies, including interviews with key informants, focus groups with audience members, in-studio observations and surveys of the general population. This paper describes the methodology for conducting surveys in four sites in Kenya and Zambia. The objective of the surveys was to obtain representative samples of two constituencies per country. Constituencies were selected according to their social and economic characteristics, in order to capture a wide variety of contexts. A random procedure was deployed in all stages of sampling, ensuring representativity of households and individuals of voting age in the four constituencies. The results of the survey can be generalised to the particular constituencies with a margin of error of approximately minus or plus 5% for a 95% confidence interval.
    Original languageEnglish
    Place of PublicationCambridge, UK
    PublisherCentre of Governance and Human Rights, University of Cambridge
    Volume1
    Publication statusPublished - Aug 2014

    Publication series

    NamePiMA Working Papers
    PublisherCentre of Governance and Human Rights, University of Cambridge

    Fingerprint

    interactive media
    Zambia
    Kenya
    politics
    methodology
    representativity
    radio program
    television program
    voting
    empirical research
    communication technology
    confidence
    poverty
    governance
    participation
    interaction
    interview
    economics
    Group

    Bibliographical note

    The full text is available from: https://www.repository.cam.ac.uk/bitstream/handle/1810/248620/PiMA%20WP%201%20Survey%20Design%20and%20Methodology.pdf?sequence=1

    Cite this

    Mudhai, O. F., Lopes, C. A., Mitullah, W., Simutanyi, N., Fraser, A., Milapo, N., ... Srinivasan, S. (2014). PiMA Survey Design and Methodology. (PiMA Working Papers). Cambridge, UK: Centre of Governance and Human Rights, University of Cambridge.

    PiMA Survey Design and Methodology. / Mudhai, Okoth Fred; Lopes, C. A.; Mitullah, W.; Simutanyi, N.; Fraser, A.; Milapo, N.; Mwangi, S.; Srinivasan, S.

    Cambridge, UK : Centre of Governance and Human Rights, University of Cambridge, 2014. (PiMA Working Papers).

    Research output: Book/ReportOther report

    Mudhai, OF, Lopes, CA, Mitullah, W, Simutanyi, N, Fraser, A, Milapo, N, Mwangi, S & Srinivasan, S 2014, PiMA Survey Design and Methodology. PiMA Working Papers, vol. 1, Centre of Governance and Human Rights, University of Cambridge, Cambridge, UK.
    Mudhai OF, Lopes CA, Mitullah W, Simutanyi N, Fraser A, Milapo N et al. PiMA Survey Design and Methodology. Cambridge, UK: Centre of Governance and Human Rights, University of Cambridge, 2014. (PiMA Working Papers).
    Mudhai, Okoth Fred ; Lopes, C. A. ; Mitullah, W. ; Simutanyi, N. ; Fraser, A. ; Milapo, N. ; Mwangi, S. ; Srinivasan, S. / PiMA Survey Design and Methodology. Cambridge, UK : Centre of Governance and Human Rights, University of Cambridge, 2014. (PiMA Working Papers).
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