Abstract
The overall purpose of this research is to further the understanding of how future marketing managers in Egypt and the UK perceive creativity barriers. The paper also examines the construct validity of the barriers to creativity scale in an Arab non‐Western context.
Design/methodology/approach
A sample of 125 respondents was used to achieve the research purpose. Respondents completed a 17‐item instrument designed to assess barriers to creativity in business organizations.
Findings
Discriminant analysis results showed that Egyptians differ from British with respect to their attitudes towards organizational creativity barriers. t‐test procedure confirmed also that gender and age have significant effects on the attitudes towards creativity barriers.
Originality/value
This study has provided some insights into the factors associated with organizational creativity barriers in Egypt and the UK. The more is known of how future managers perceive creativity barriers, the more quickly and efficiently creativity can be stimulated.
| Original language | English |
|---|---|
| Pages (from-to) | 81-93 |
| Number of pages | 13 |
| Journal | Cross Cultural Management: An International Journal |
| Volume | 15 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 8 Feb 2008 |
| Externally published | Yes |
Fingerprint
Cite this
Perceived barriers to organizational creativity: A cross-cultural study of British and Egyptian future marketing managers. / Mostafa, M.M.; El-Masry, A.
In: Cross Cultural Management: An International Journal, Vol. 15, No. 1, 08.02.2008, p. 81-93.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Perceived barriers to organizational creativity: A cross-cultural study of British and Egyptian future marketing managers
AU - Mostafa, M.M.
AU - El-Masry, A.
PY - 2008/2/8
Y1 - 2008/2/8
N2 - PurposeThe overall purpose of this research is to further the understanding of how future marketing managers in Egypt and the UK perceive creativity barriers. The paper also examines the construct validity of the barriers to creativity scale in an Arab non‐Western context.Design/methodology/approachA sample of 125 respondents was used to achieve the research purpose. Respondents completed a 17‐item instrument designed to assess barriers to creativity in business organizations.FindingsDiscriminant analysis results showed that Egyptians differ from British with respect to their attitudes towards organizational creativity barriers. t‐test procedure confirmed also that gender and age have significant effects on the attitudes towards creativity barriers.Originality/valueThis study has provided some insights into the factors associated with organizational creativity barriers in Egypt and the UK. The more is known of how future managers perceive creativity barriers, the more quickly and efficiently creativity can be stimulated.
AB - PurposeThe overall purpose of this research is to further the understanding of how future marketing managers in Egypt and the UK perceive creativity barriers. The paper also examines the construct validity of the barriers to creativity scale in an Arab non‐Western context.Design/methodology/approachA sample of 125 respondents was used to achieve the research purpose. Respondents completed a 17‐item instrument designed to assess barriers to creativity in business organizations.FindingsDiscriminant analysis results showed that Egyptians differ from British with respect to their attitudes towards organizational creativity barriers. t‐test procedure confirmed also that gender and age have significant effects on the attitudes towards creativity barriers.Originality/valueThis study has provided some insights into the factors associated with organizational creativity barriers in Egypt and the UK. The more is known of how future managers perceive creativity barriers, the more quickly and efficiently creativity can be stimulated.
UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-84986099537&partnerID=MN8TOARS
U2 - 10.1108/13527600810848845
DO - 10.1108/13527600810848845
M3 - Article
VL - 15
SP - 81
EP - 93
JO - Cross Cultural Management: An International Journal
JF - Cross Cultural Management: An International Journal
IS - 1
ER -