People make branding: the effect of personal branding on career success and the moderating role of country support.

Karolos Papadas, Lamprini Piha, Aikaterini Makri

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 29 May 2018
    Event47th EMAC Annual Conference : People Make Marketing - Glasgow, United Kingdom
    Duration: 29 May 20181 Jun 2018
    Conference number: 47
    http://www.emac-2018.org/UserFiles/EMAC%20Web.pdf
    http://www.emac-2018.org/r/default.asp?iId=IDHGLH

    Conference

    Conference47th EMAC Annual Conference
    Abbreviated titleEMAC 2018
    Country/TerritoryUnited Kingdom
    CityGlasgow
    Period29/05/181/06/18
    Internet address

    Keywords

    • personal branding
    • career satisfaction
    • country support

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