Paralympic Brand Governance: The Best of Both Worlds?

Simon Gerard

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Routledge Handbook of the Olympic and Paralympic Games
Editors	D. Chatziefstathiou, B. Garcia, B. Seguin
Publisher	Routledge
Chapter	8
ISBN (Print)	978-1138341173
Publication status	Published - Jul 2020

Cite this

@inbook{a75f79a8d29340009c3978a83fa1d895,

title = "Paralympic Brand Governance: The Best of Both Worlds?",

author = "Simon Gerard",

year = "2020",

month = jul,

language = "English",

isbn = "978-1138341173",

editor = "D. Chatziefstathiou and B. Garcia and B. Seguin",

booktitle = "Routledge Handbook of the Olympic and Paralympic Games",

publisher = "Routledge",

address = "United States",

}