Paralympic Brand Governance: The Best of Both Worlds?

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Handbook of Olympic and Paralympic Games
EditorsD. Chatziefstathiou, B. Garcia, B. Seguin, M. Yamamoto
PublisherRoutledge
Publication statusSubmitted - 2019

Cite this

Gerard, S. (2019). Paralympic Brand Governance: The Best of Both Worlds?. Manuscript submitted for publication In D. Chatziefstathiou, B. Garcia, B. Seguin, & M. Yamamoto (Eds.), International Handbook of Olympic and Paralympic Games Routledge.