Pain, pleasure and bridal beauty: mapping postfeminist bridal perfection

Francien Broekhuizen, Adrienne Evans

Research output: Contribution to journalArticle

1 Citation (Scopus)
15 Downloads (Pure)

Abstract

Despite renewed media attention on the wedding, and the emphasis that this pays to bridal performance, feminist analysis of wedding culture has made few inroads. Accounts are needed that understand women's experience of the wedding day, the narrative of becoming the bride, and the way this takes place against a backdrop of postfeminist ambivalence, where traditional wedding practices are re-fashioned through discourses of (consumer) choice and empowerment. In this article, we draw on qualitative data collected with five married women from the Netherlands, who spoke to us about their wedding day and their experience of being/becoming brides. We show how retraditionalisation shapes a new romaticisation of wedding day storytelling, constructed through transformation and the experience of beauty. In analysing these narratives, we show how postfeminist bridal perfection comes to anchor the subjective and affective power of ‘the wedding’ in contemporary culture. Publisher statement: This is an Accepted Manuscript of an article published by Taylor & Francis in the Journal of Gender Studies on 23rd Sep 2014, available online: http://www.tandfonline.com/doi/full/10.1080/09589236.2014.959478 .
Original languageEnglish
Pages (from-to)335-348
Number of pages14
JournalJournal of Gender Studies
Volume25
Issue number3
Early online date23 Sep 2014
DOIs
Publication statusPublished - 2016

Fingerprint

wedding
beauty
pain
narrative
experience
gender studies
Pain
Pleasure
Wedding
Perfection
ambivalence
empowerment
wife
Netherlands
discourse
performance

Keywords

  • postfeminism
  • retraditionalisation
  • beauty
  • wedding culture
  • brides

Cite this

Pain, pleasure and bridal beauty: mapping postfeminist bridal perfection. / Broekhuizen, Francien; Evans, Adrienne.

In: Journal of Gender Studies, Vol. 25, No. 3, 2016, p. 335-348.

Research output: Contribution to journalArticle

@article{53a93d299a384cbf93ff9e20915f3cf5,
title = "Pain, pleasure and bridal beauty: mapping postfeminist bridal perfection",
abstract = "Despite renewed media attention on the wedding, and the emphasis that this pays to bridal performance, feminist analysis of wedding culture has made few inroads. Accounts are needed that understand women's experience of the wedding day, the narrative of becoming the bride, and the way this takes place against a backdrop of postfeminist ambivalence, where traditional wedding practices are re-fashioned through discourses of (consumer) choice and empowerment. In this article, we draw on qualitative data collected with five married women from the Netherlands, who spoke to us about their wedding day and their experience of being/becoming brides. We show how retraditionalisation shapes a new romaticisation of wedding day storytelling, constructed through transformation and the experience of beauty. In analysing these narratives, we show how postfeminist bridal perfection comes to anchor the subjective and affective power of ‘the wedding’ in contemporary culture. Publisher statement: This is an Accepted Manuscript of an article published by Taylor & Francis in the Journal of Gender Studies on 23rd Sep 2014, available online: http://www.tandfonline.com/doi/full/10.1080/09589236.2014.959478 .",
keywords = "postfeminism, retraditionalisation, beauty, wedding culture, brides",
author = "Francien Broekhuizen and Adrienne Evans",
year = "2016",
doi = "10.1080/09589236.2014.959478",
language = "English",
volume = "25",
pages = "335--348",
journal = "Journal of Gender Studies",
issn = "0958-9236",
publisher = "Taylor & Francis",
number = "3",

}

TY - JOUR

T1 - Pain, pleasure and bridal beauty: mapping postfeminist bridal perfection

AU - Broekhuizen, Francien

AU - Evans, Adrienne

PY - 2016

Y1 - 2016

N2 - Despite renewed media attention on the wedding, and the emphasis that this pays to bridal performance, feminist analysis of wedding culture has made few inroads. Accounts are needed that understand women's experience of the wedding day, the narrative of becoming the bride, and the way this takes place against a backdrop of postfeminist ambivalence, where traditional wedding practices are re-fashioned through discourses of (consumer) choice and empowerment. In this article, we draw on qualitative data collected with five married women from the Netherlands, who spoke to us about their wedding day and their experience of being/becoming brides. We show how retraditionalisation shapes a new romaticisation of wedding day storytelling, constructed through transformation and the experience of beauty. In analysing these narratives, we show how postfeminist bridal perfection comes to anchor the subjective and affective power of ‘the wedding’ in contemporary culture. Publisher statement: This is an Accepted Manuscript of an article published by Taylor & Francis in the Journal of Gender Studies on 23rd Sep 2014, available online: http://www.tandfonline.com/doi/full/10.1080/09589236.2014.959478 .

AB - Despite renewed media attention on the wedding, and the emphasis that this pays to bridal performance, feminist analysis of wedding culture has made few inroads. Accounts are needed that understand women's experience of the wedding day, the narrative of becoming the bride, and the way this takes place against a backdrop of postfeminist ambivalence, where traditional wedding practices are re-fashioned through discourses of (consumer) choice and empowerment. In this article, we draw on qualitative data collected with five married women from the Netherlands, who spoke to us about their wedding day and their experience of being/becoming brides. We show how retraditionalisation shapes a new romaticisation of wedding day storytelling, constructed through transformation and the experience of beauty. In analysing these narratives, we show how postfeminist bridal perfection comes to anchor the subjective and affective power of ‘the wedding’ in contemporary culture. Publisher statement: This is an Accepted Manuscript of an article published by Taylor & Francis in the Journal of Gender Studies on 23rd Sep 2014, available online: http://www.tandfonline.com/doi/full/10.1080/09589236.2014.959478 .

KW - postfeminism

KW - retraditionalisation

KW - beauty

KW - wedding culture

KW - brides

U2 - 10.1080/09589236.2014.959478

DO - 10.1080/09589236.2014.959478

M3 - Article

VL - 25

SP - 335

EP - 348

JO - Journal of Gender Studies

JF - Journal of Gender Studies

SN - 0958-9236

IS - 3

ER -