Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility

Huanli Li, Yun Wu, Dongmei Cao, Yichuan Wang

Research output: Contribution to journalArticlepeer-review

191 Citations (Scopus)
2723 Downloads (Pure)


Firms are increasingly transforming themselves into agile enterprise by integrating and exploiting digital technologies. Prior research has suggested organization mindfulness would help proactively manage digital technologies and reduce the possibility of rigidity resulting from digital technologies. Although the key role of organizational mindfulness has been increasingly recognized, the impact of organizational mindfulness towards digital transformation on developing digital technology enabled information processing capacity (IPC) has not been empirically examined. In this study, we conceptualize digital technology enabled IPC based on the information processing view (IPV) and examine the relationships among organizational mindfulness, IPC, and market agility. Empirical findings from our survey of 102 managers of US companies indicates that digital transformation-mindful organizations are more likely to effectively establish a digital technology infrastructure; digital technology-enabled external and internal relationships and digital technology-business strategic alignment which, in turn, enhances their ability to respond to environmental turbulence in the markets promptly.
Original languageEnglish
Pages (from-to)700-712
Number of pages13
JournalJournal of Business Research
Early online date7 Dec 2019
Publication statusPublished - Jan 2021

Bibliographical note

NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 122 (2021)
DOI: 10.1016/j.jbusres.2019.10.036

© 2021, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International


  • Digital transformation
  • Information processing capacity
  • Information processing view
  • Market agility
  • Organizational mindfulness

ASJC Scopus subject areas

  • Marketing


Dive into the research topics of 'Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility'. Together they form a unique fingerprint.

Cite this