Optimising the Martech Stack to Enable Small Firm Entrepreneurial Marketing

Thanh Huynh, Philip Alford

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Global Research Conference on Marketing and Entrepreneurship
Publication status	Published - 5 Aug 2020
Event	2020 (Virtual) Global Research Conference on Marketing and Entrepreneurship - Virtual Duration: 5 Aug 2020 → 6 Aug 2020 http://www.marketing-entrepreneurship.org/2020-virtual-conference.html

Conference	2020 (Virtual) Global Research Conference on Marketing and Entrepreneurship
Period	5/08/20 → 6/08/20
Internet address	http://www.marketing-entrepreneurship.org/2020-virtual-conference.html

Cite this

@inproceedings{291711313e9b40e8b0a0ad5c93676705,

title = "Optimising the Martech Stack to Enable Small Firm Entrepreneurial Marketing",

author = "Thanh Huynh and Philip Alford",

year = "2020",

month = aug,

day = "5",

language = "English",

booktitle = "Global Research Conference on Marketing and Entrepreneurship",

note = "2020 (Virtual) Global Research Conference on Marketing and Entrepreneurship ; Conference date: 05-08-2020 Through 06-08-2020",

url = "http://www.marketing-entrepreneurship.org/2020-virtual-conference.html",

}

TY - GEN

T1 - Optimising the Martech Stack to Enable Small Firm Entrepreneurial Marketing

AU - Huynh, Thanh

AU - Alford, Philip

PY - 2020/8/5

Y1 - 2020/8/5

M3 - Conference proceeding

BT - Global Research Conference on Marketing and Entrepreneurship

T2 - 2020 (Virtual) Global Research Conference on Marketing and Entrepreneurship

Y2 - 5 August 2020 through 6 August 2020

ER -