Of proprietors and poachers: Fandom as negotiated brand ownership

Virginia Crisp

Research output: Contribution to journalArticle

14 Downloads (Pure)

Abstract

The concept of textual poaching positions fans as active audiences who borrow from, embellish and remix textual materials as part of their consumption. However, this potentially invasive behaviour is often at odds with the rights and demands of intellectual property holders. Through case studies of alternate reality games, filesharing networks, Twitter hashtags, and football (soccer) fandom, this forum article brings together four scholars to discuss the inherent tension between brands and fannish consumer practices. In particular, the authors focus on the interplay of power and control between the two parties, debating the extent to which fandom might be considered a negotiated form of brand ownership.
Original languageEnglish
Pages (from-to)319-328
JournalParticipations
Volume10
Issue number1
Publication statusPublished - 2013

Fingerprint

soccer
twitter
intellectual property
fan

Keywords

  • fans
  • brands
  • fandom
  • interactivity

Cite this

Of proprietors and poachers: Fandom as negotiated brand ownership. / Crisp, Virginia.

In: Participations, Vol. 10, No. 1, 2013, p. 319-328.

Research output: Contribution to journalArticle

Crisp, Virginia. / Of proprietors and poachers: Fandom as negotiated brand ownership. In: Participations. 2013 ; Vol. 10, No. 1. pp. 319-328.
@article{f9521da444d24dd78687f6e8bfc8cff4,
title = "Of proprietors and poachers: Fandom as negotiated brand ownership",
abstract = "The concept of textual poaching positions fans as active audiences who borrow from, embellish and remix textual materials as part of their consumption. However, this potentially invasive behaviour is often at odds with the rights and demands of intellectual property holders. Through case studies of alternate reality games, filesharing networks, Twitter hashtags, and football (soccer) fandom, this forum article brings together four scholars to discuss the inherent tension between brands and fannish consumer practices. In particular, the authors focus on the interplay of power and control between the two parties, debating the extent to which fandom might be considered a negotiated form of brand ownership.",
keywords = "fans, brands, fandom, interactivity",
author = "Virginia Crisp",
year = "2013",
language = "English",
volume = "10",
pages = "319--328",
journal = "Participations",
issn = "1749-8716",
publisher = "Participations",
number = "1",

}

TY - JOUR

T1 - Of proprietors and poachers: Fandom as negotiated brand ownership

AU - Crisp, Virginia

PY - 2013

Y1 - 2013

N2 - The concept of textual poaching positions fans as active audiences who borrow from, embellish and remix textual materials as part of their consumption. However, this potentially invasive behaviour is often at odds with the rights and demands of intellectual property holders. Through case studies of alternate reality games, filesharing networks, Twitter hashtags, and football (soccer) fandom, this forum article brings together four scholars to discuss the inherent tension between brands and fannish consumer practices. In particular, the authors focus on the interplay of power and control between the two parties, debating the extent to which fandom might be considered a negotiated form of brand ownership.

AB - The concept of textual poaching positions fans as active audiences who borrow from, embellish and remix textual materials as part of their consumption. However, this potentially invasive behaviour is often at odds with the rights and demands of intellectual property holders. Through case studies of alternate reality games, filesharing networks, Twitter hashtags, and football (soccer) fandom, this forum article brings together four scholars to discuss the inherent tension between brands and fannish consumer practices. In particular, the authors focus on the interplay of power and control between the two parties, debating the extent to which fandom might be considered a negotiated form of brand ownership.

KW - fans

KW - brands

KW - fandom

KW - interactivity

M3 - Article

VL - 10

SP - 319

EP - 328

JO - Participations

JF - Participations

SN - 1749-8716

IS - 1

ER -