Nurture and Intimacy in the Public Gaze: Women's experiences of breastfeeding in public in the UK

Stefanie Williams, Louise M. Wallace, Julie Bayley

    Research output: Contribution to conferencePoster

    Abstract

    Background: WHO/UNICEF recommend exclusive breastfeeding for the first six months to maximise health advantages, but this is provided for under 2% of UK babies. The subjective norm construct of the TPB highlights the importance of personal normative influences on breastfeeding decisions; yet wider cultural norms are also potentially influential. This study aims to understand women’s experiences of breastfeeding in public. Methods: 1389 breastfeeding mothers completed a web survey. Quantitative and qualitative (thematic) analyses were applied to the survey data. Findings: 22% of mothers with experience of breastfeeding in public were asked to stop (n=287) and only half reported it was a positive experience (n=614). Five themes were generated; Intimidation, social exclusion, lack of facilities, support and protection. Discussion: The impact of cultural norms is a powerful influence on breastfeeding duration. A broad multi-faceted approach which encompasses society and legal policy is therefore required to increase breastfeeding rates in the UK.
    Original languageEnglish
    Publication statusPublished - 2008
    EventBritish Psychological Society Division of Health Psychology Annual Conference - Bath, United Kingdom
    Duration: 9 Sep 200812 Sep 2008
    http://www.ehps.net/?option=com_content&view=article&id=110%3Aconference-2008&catid=18&Itemid=210

    Conference

    ConferenceBritish Psychological Society Division of Health Psychology Annual Conference
    CountryUnited Kingdom
    CityBath
    Period9/09/0812/09/08
    Internet address

    Fingerprint

    Breast Feeding
    Mothers
    United Nations
    Health

    Bibliographical note

    The full text of this item is not available from the repository. Paper presented at the 2008 British Psychological Society Division of Health Psychology/ European Health Psychology Society
    Annual Conference, held 9-12 September 2008, Bath, UK. Please note Stephanie Williams was using the surname Ashford at the time of presentation.

    Keywords

    • breastfeeding
    • health promotion
    • cultural norms

    Cite this

    Williams, S., Wallace, L. M., & Bayley, J. (2008). Nurture and Intimacy in the Public Gaze: Women's experiences of breastfeeding in public in the UK. Poster session presented at British Psychological Society Division of Health Psychology Annual Conference, Bath, United Kingdom.

    Nurture and Intimacy in the Public Gaze : Women's experiences of breastfeeding in public in the UK. / Williams, Stefanie; Wallace, Louise M.; Bayley, Julie.

    2008. Poster session presented at British Psychological Society Division of Health Psychology Annual Conference, Bath, United Kingdom.

    Research output: Contribution to conferencePoster

    Williams, S, Wallace, LM & Bayley, J 2008, 'Nurture and Intimacy in the Public Gaze: Women's experiences of breastfeeding in public in the UK' British Psychological Society Division of Health Psychology Annual Conference, Bath, United Kingdom, 9/09/08 - 12/09/08, .
    Williams S, Wallace LM, Bayley J. Nurture and Intimacy in the Public Gaze: Women's experiences of breastfeeding in public in the UK. 2008. Poster session presented at British Psychological Society Division of Health Psychology Annual Conference, Bath, United Kingdom.
    Williams, Stefanie ; Wallace, Louise M. ; Bayley, Julie. / Nurture and Intimacy in the Public Gaze : Women's experiences of breastfeeding in public in the UK. Poster session presented at British Psychological Society Division of Health Psychology Annual Conference, Bath, United Kingdom.
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    abstract = "Background: WHO/UNICEF recommend exclusive breastfeeding for the first six months to maximise health advantages, but this is provided for under 2{\%} of UK babies. The subjective norm construct of the TPB highlights the importance of personal normative influences on breastfeeding decisions; yet wider cultural norms are also potentially influential. This study aims to understand women’s experiences of breastfeeding in public. Methods: 1389 breastfeeding mothers completed a web survey. Quantitative and qualitative (thematic) analyses were applied to the survey data. Findings: 22{\%} of mothers with experience of breastfeeding in public were asked to stop (n=287) and only half reported it was a positive experience (n=614). Five themes were generated; Intimidation, social exclusion, lack of facilities, support and protection. Discussion: The impact of cultural norms is a powerful influence on breastfeeding duration. A broad multi-faceted approach which encompasses society and legal policy is therefore required to increase breastfeeding rates in the UK.",
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