Nurture and Intimacy in the Public Gaze: Women's experiences of breastfeeding in public in the UK

Stefanie Williams, Louise M. Wallace, Julie Bayley

    Research output: Contribution to conferencePoster

    Abstract

    Background: WHO/UNICEF recommend exclusive breastfeeding for the first six months to maximise health advantages, but this is provided for under 2% of UK babies. The subjective norm construct of the TPB highlights the importance of personal normative influences on breastfeeding decisions; yet wider cultural norms are also potentially influential. This study aims to understand women’s experiences of breastfeeding in public. Methods: 1389 breastfeeding mothers completed a web survey. Quantitative and qualitative (thematic) analyses were applied to the survey data. Findings: 22% of mothers with experience of breastfeeding in public were asked to stop (n=287) and only half reported it was a positive experience (n=614). Five themes were generated; Intimidation, social exclusion, lack of facilities, support and protection. Discussion: The impact of cultural norms is a powerful influence on breastfeeding duration. A broad multi-faceted approach which encompasses society and legal policy is therefore required to increase breastfeeding rates in the UK.
    Original languageEnglish
    Publication statusPublished - 2008
    EventBritish Psychological Society Division of Health Psychology Annual Conference - Bath, United Kingdom
    Duration: 9 Sep 200812 Sep 2008
    http://www.ehps.net/?option=com_content&view=article&id=110%3Aconference-2008&catid=18&Itemid=210

    Conference

    ConferenceBritish Psychological Society Division of Health Psychology Annual Conference
    CountryUnited Kingdom
    CityBath
    Period9/09/0812/09/08
    Internet address

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    Bibliographical note

    The full text of this item is not available from the repository. Paper presented at the 2008 British Psychological Society Division of Health Psychology/ European Health Psychology Society
    Annual Conference, held 9-12 September 2008, Bath, UK. Please note Stephanie Williams was using the surname Ashford at the time of presentation.

    Keywords

    • breastfeeding
    • health promotion
    • cultural norms

    Cite this

    Williams, S., Wallace, L. M., & Bayley, J. (2008). Nurture and Intimacy in the Public Gaze: Women's experiences of breastfeeding in public in the UK. Poster session presented at British Psychological Society Division of Health Psychology Annual Conference, Bath, United Kingdom.