Projects per year
The study presents an analysis of how the Nudge Theory was mobilized in Malaysia during the Covid-19 outbreak. It was observed that during the mandatory lockdown, citizens explored various social innovation solutions to cope with the fear, anxiety and loss of income during the pandemic. The government deployed strategies which exemplified elements of the Nudge Theory to drive nationalism and citizenship. The study assembles data from public reports, media releases and social media postings which document social innovation initiatives throughout the pandemic period. Analysis has revealed how the Nudge Theory were put into play, affecting social behaviours and empathy, which led to various social innovation initiatives.
|Title of host publication||Proceedings of 2020 IEEE 8th R10 Humanitarian Technology Conference, R10-HTC 2020|
|Publisher||Institute of Electrical and Electronics Engineers Inc.|
|Number of pages||6|
|Publication status||Published - 23 Feb 2021|
|Event||8th IEEE R10 Humanitarian Technology Conference, R10-HTC 2020 - Kuching, Malaysia|
Duration: 1 Dec 2020 → 3 Dec 2020
|Name||IEEE Region 10 Humanitarian Technology Conference, R10-HTC|
|Conference||8th IEEE R10 Humanitarian Technology Conference, R10-HTC 2020|
|Period||1/12/20 → 3/12/20|
Bibliographical note© 2021 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
ACKNOWLEDGEMENT This study is part of the ACES project that is funded by ESRC (U.K.) under the GCRF-UKRI (Grant no.: RG/I03/UKRI/02/2020, REF: ES/T004789/1).
© 2020 IEEE.
- Covid-19 pandemic
- Nudge theory
- social innovation
ASJC Scopus subject areas
- Waste Management and Disposal
- Geography, Planning and Development
- Renewable Energy, Sustainability and the Environment
- Environmental Engineering