Nudge Theory and Social Innovation: An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia

Jacey Lynn Minoi; Fitri Suraya Mohamad; Sylvester Arnab; Evan Lau Poh Hock

doi:10.1109/R10-HTC49770.2020.9357050

Nudge Theory and Social Innovation: An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia

Jacey Lynn Minoi, Fitri Suraya Mohamad, Sylvester Arnab, Evan Lau Poh Hock

Universiti Malaysia Sarawak

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

5 Citations (Scopus)

417 Downloads (Pure)

Abstract

The study presents an analysis of how the Nudge Theory was mobilized in Malaysia during the Covid-19 outbreak. It was observed that during the mandatory lockdown, citizens explored various social innovation solutions to cope with the fear, anxiety and loss of income during the pandemic. The government deployed strategies which exemplified elements of the Nudge Theory to drive nationalism and citizenship. The study assembles data from public reports, media releases and social media postings which document social innovation initiatives throughout the pandemic period. Analysis has revealed how the Nudge Theory were put into play, affecting social behaviours and empathy, which led to various social innovation initiatives.

Original language	English
Title of host publication	Proceedings of 2020 IEEE 8th R10 Humanitarian Technology Conference, R10-HTC 2020
Publisher	Institute of Electrical and Electronics Engineers Inc.
Number of pages	6
ISBN (Electronic)	9781728111100
ISBN (Print)	9781728111117
DOIs	https://doi.org/10.1109/R10-HTC49770.2020.9357050
Publication status	Published - 23 Feb 2021
Event	8th IEEE R10 Humanitarian Technology Conference, R10-HTC 2020 - Kuching, Malaysia Duration: 1 Dec 2020 → 3 Dec 2020

Publication series

Name	IEEE Region 10 Humanitarian Technology Conference, R10-HTC
Volume	2020-December
ISSN (Print)	2572-7621

Conference

Conference	8th IEEE R10 Humanitarian Technology Conference, R10-HTC 2020
Country/Territory	Malaysia
City	Kuching
Period	1/12/20 → 3/12/20

Bibliographical note

© 2021 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.

Funding Information:
ACKNOWLEDGEMENT This study is part of the ACES project that is funded by ESRC (U.K.) under the GCRF-UKRI (Grant no.: RG/I03/UKRI/02/2020, REF: ES/T004789/1).

Publisher Copyright:
© 2020 IEEE.

Keywords

Citizenship
Covid-19 pandemic
Nudge theory
social innovation

ASJC Scopus subject areas

Waste Management and Disposal
Development
Geography, Planning and Development
Pollution
Renewable Energy, Sustainability and the Environment
Environmental Engineering

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1109/R10-HTC49770.2020.9357050

Post-PrintAccepted author manuscript, 383 KB

Cite this

Minoi, J. L., Mohamad, F. S., Arnab, S., & Hock, E. L. P. (2021). Nudge Theory and Social Innovation: An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia. In Proceedings of 2020 IEEE 8th R10 Humanitarian Technology Conference, R10-HTC 2020 Article 9357050 (IEEE Region 10 Humanitarian Technology Conference, R10-HTC; Vol. 2020-December). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/R10-HTC49770.2020.9357050

Nudge Theory and Social Innovation: An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia. / Minoi, Jacey Lynn; Mohamad, Fitri Suraya; Arnab, Sylvester et al.
Proceedings of 2020 IEEE 8th R10 Humanitarian Technology Conference, R10-HTC 2020. Institute of Electrical and Electronics Engineers Inc., 2021. 9357050 (IEEE Region 10 Humanitarian Technology Conference, R10-HTC; Vol. 2020-December).

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Minoi, JL, Mohamad, FS, Arnab, S & Hock, ELP 2021, Nudge Theory and Social Innovation: An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia. in Proceedings of 2020 IEEE 8th R10 Humanitarian Technology Conference, R10-HTC 2020., 9357050, IEEE Region 10 Humanitarian Technology Conference, R10-HTC, vol. 2020-December, Institute of Electrical and Electronics Engineers Inc., 8th IEEE R10 Humanitarian Technology Conference, R10-HTC 2020, Kuching, Malaysia, 1/12/20. https://doi.org/10.1109/R10-HTC49770.2020.9357050

Minoi JL, Mohamad FS, Arnab S, Hock ELP. Nudge Theory and Social Innovation: An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia. In Proceedings of 2020 IEEE 8th R10 Humanitarian Technology Conference, R10-HTC 2020. Institute of Electrical and Electronics Engineers Inc. 2021. 9357050. (IEEE Region 10 Humanitarian Technology Conference, R10-HTC). doi: 10.1109/R10-HTC49770.2020.9357050

Minoi, Jacey Lynn ; Mohamad, Fitri Suraya ; Arnab, Sylvester et al. / Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia. Proceedings of 2020 IEEE 8th R10 Humanitarian Technology Conference, R10-HTC 2020. Institute of Electrical and Electronics Engineers Inc., 2021. (IEEE Region 10 Humanitarian Technology Conference, R10-HTC).

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Nudge Theory and Social Innovation: An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

Other files and links

Fingerprint

A Community-A Community-Centred Educational Model for developing Social Resilience (ACES): Playfulness towards an inclusive, safe and resilient society

Cite this

Nudge Theory and Social Innovation: An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

Other files and links

Fingerprint

Projects

A Community-A Community-Centred Educational Model for developing Social Resilience (ACES): Playfulness towards an inclusive, safe and resilient society

Cite this