'Not Waving But Drowning': Consumer Profiling in the Digital Age

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Academy of Marketing Conference
Place of Publication	Southampton
Publication status	Published - 2012
Event	Academy of Marketing Conference 2012 - Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012 https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Conference	Academy of Marketing Conference 2012
Abbreviated title	AOM2012
Country/Territory	United Kingdom
City	Southampton
Period	2/07/12 → 5/07/12
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Best paper award
Taramonli, S. (Recipient), 3 Jul 2012
Prize: Prize (including medals and awards)

Cite this

@inproceedings{b4011e5a42344d00ad326ee9e01ca6a7,

title = "'Not Waving But Drowning': Consumer Profiling in the Digital Age",

author = "Lee Quinn and Anthony Patterson",

year = "2012",

language = "English",

booktitle = "Academy of Marketing Conference",

note = "Academy of Marketing Conference 2012, AOM2012 ; Conference date: 02-07-2012 Through 05-07-2012",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2012/",

}