'Not Waving But Drowning': Consumer Profiling in the Digital Age

Lee Quinn, Anthony Patterson

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationSouthampton
Publication statusPublished - 2012
EventAcademy of Marketing Conference 2012 - Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012
https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Conference

ConferenceAcademy of Marketing Conference 2012
Abbreviated titleAOM2012
CountryUnited Kingdom
CitySouthampton
Period2/07/125/07/12
Internet address

Cite this

Quinn, L., & Patterson, A. (2012). 'Not Waving But Drowning': Consumer Profiling in the Digital Age. In Academy of Marketing Conference Southampton.

'Not Waving But Drowning': Consumer Profiling in the Digital Age. / Quinn, Lee; Patterson, Anthony.

Academy of Marketing Conference. Southampton, 2012.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Quinn, L & Patterson, A 2012, 'Not Waving But Drowning': Consumer Profiling in the Digital Age. in Academy of Marketing Conference. Southampton, Academy of Marketing Conference 2012, Southampton, United Kingdom, 2/07/12.
Quinn L, Patterson A. 'Not Waving But Drowning': Consumer Profiling in the Digital Age. In Academy of Marketing Conference. Southampton. 2012
Quinn, Lee ; Patterson, Anthony. / 'Not Waving But Drowning': Consumer Profiling in the Digital Age. Academy of Marketing Conference. Southampton, 2012.
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