'Not Waving But Drowning': Consumer Profiling in the Digital Age

Lee Quinn, Anthony Patterson

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationSouthampton
Publication statusPublished - 2012
EventAcademy of Marketing Conference 2012 - Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012
https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Conference

ConferenceAcademy of Marketing Conference 2012
Abbreviated titleAOM2012
CountryUnited Kingdom
CitySouthampton
Period2/07/125/07/12
Internet address
  • Best paper award

    Sandy Taramonli (Recipient), 3 Jul 2012

    Prize: Prize (including medals and awards)

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