'Not Waving But Drowning': Consumer Profiling in the Digital Age

Lee Quinn, Anthony Patterson

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing Conference
    Place of PublicationSouthampton
    Publication statusPublished - 2012
    EventAcademy of Marketing Conference 2012 - Southampton, United Kingdom
    Duration: 2 Jul 20125 Jul 2012
    https://www.academyofmarketing.org/conference/conference-history/conference-2012/

    Conference

    ConferenceAcademy of Marketing Conference 2012
    Abbreviated titleAOM2012
    Country/TerritoryUnited Kingdom
    CitySouthampton
    Period2/07/125/07/12
    Internet address
    • Best paper award

      Taramonli, Sandy (Recipient), 3 Jul 2012

      Prize: Prize (including medals and awards)

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