Not Everything in Textbooks is True: teaching discourse analysis to undergraduate business students

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    Abstract

    Coventry University adopted the United Nations’ Principles for Responsible Management in 2007 and, more recently, the Business School has taken up the challenge to embed these important principles throughout their course offerings in order to provide the very best education for future business leaders. ‘Managing Business Responsibly’ is a final-year, undergraduate module which was created two years ago and which grew partly out of some of my previous teaching.
    Original languageEnglish
    Title of host publicationInspirational Guide for the Implementation of PRME
    EditorsA. Murray, D. Baden, P. Cashian, A. Wersun, K. Haynes
    PublisherGreenleaf Publishing
    ISBN (Print)9781783531257
    Publication statusPublished - 2014

    Keywords

    • discourse analysis
    • management education
    • sustainability

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