Non-Muslims’ Beliefs about Islamic Advertising: Another Exploratory Study in Malaysia

Ali Shafiq

    Research output: Contribution to journal › Article › peer-review

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    • 2024

      Target audience for advertising

      Shafiq, A., Feb 2024, Islamic Advertising: The Malaysian Perspective. Mokhtar, A. & Haque, A. A. (eds.). Malaysia: INTHOUGHT, p. 41-66 26 p.

      Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review