Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie's adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption.
|Number of pages||11|
|Journal||ARPN Journal of Engineering and Applied Sciences|
|Publication status||Published - 1 Dec 2015|
- Technology Adoption
- Polynomial Regression
- Response Surface Methodology
- Cloud ERP