Non-linear and linear postulations of technology adoption determinants

Siti Aisyah Salim; Darshana Sedera; Sukanlaya Sawang

Non-linear and linear postulations of technology adoption determinants

Siti Aisyah Salim, Darshana Sedera, Sukanlaya Sawang

School of Marketing and Management

Research output: Contribution to journal › Article

1 Citation (Scopus)

Abstract

Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie's adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption.

Original language	English
Pages (from-to)	17679-17689
Number of pages	11
Journal	ARPN Journal of Engineering and Applied Sciences
Volume	10
Issue number	23
Publication status	Published - 1 Dec 2015

Keywords

Technology Adoption
Polynomial Regression
Response Surface Methodology
Cloud ERP
SMEs

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N2 - Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie's adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption.

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KW - Polynomial Regression

KW - Response Surface Methodology

KW - Cloud ERP

KW - SMEs

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JO - ARPN Journal of Engineering and Applied Sciences

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