No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda

A.J. Broderick; C. Demangeot; Eva Kipnis; M. Zuñiga; C. Pullig; R.D. Mueller; J.M. Mandiberg; G. Johnson; G.R. Henderson; N.S. Ferguson; N.R. Adkins

doi:10.1362/204440811X13210328296586

No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda

A.J. Broderick, C. Demangeot, Eva Kipnis, M. Zuñiga, C. Pullig, R.D. Mueller, J.M. Mandiberg, G. Johnson, G.R. Henderson, N.S. Ferguson, N.R. Adkins

School of Marketing and Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	263-280
Journal	Social Business
Volume	1
Issue number	3
DOIs	https://doi.org/10.1362/204440811X13210328296586
Publication status	Published - 2011

Bibliographical note

The full text of this item is not available from the repository.
Author Posting © Westburn Publishers Ltd, 2011. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in Social Business, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Social Business, Vol. 1, 2011, No.3, pp. 263-280, doi: 10.1362/204440811X13210328296586.

Keywords

advertising
branding
cultural cues
cultural identity
cultural diversity
consumer identification

Access to Document

10.1362/204440811X13210328296586

Cite this

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title = "No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda",

keywords = "advertising, branding, cultural cues, cultural identity, cultural diversity, consumer identification",

author = "A.J. Broderick and C. Demangeot and Eva Kipnis and M. Zu{\~n}iga and C. Pullig and R.D. Mueller and J.M. Mandiberg and G. Johnson and G.R. Henderson and N.S. Ferguson and N.R. Adkins",

note = "The full text of this item is not available from the repository. Author Posting {\textcopyright} Westburn Publishers Ltd, 2011. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in Social Business, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Social Business, Vol. 1, 2011, No.3, pp. 263-280, doi: 10.1362/204440811X13210328296586.",

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doi = "10.1362/204440811X13210328296586",

language = "English",

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journal = "Social Business",

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TY - JOUR

T1 - No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda

AU - Broderick, A.J.

AU - Demangeot, C.

AU - Kipnis, Eva

AU - Zuñiga, M.

AU - Pullig, C.

AU - Mueller, R.D.

AU - Mandiberg, J.M.

AU - Johnson, G.

AU - Henderson, G.R.

AU - Ferguson, N.S.

AU - Adkins, N.R.

N1 - The full text of this item is not available from the repository. Author Posting © Westburn Publishers Ltd, 2011. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in Social Business, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Social Business, Vol. 1, 2011, No.3, pp. 263-280, doi: 10.1362/204440811X13210328296586.

PY - 2011

Y1 - 2011

KW - advertising

KW - branding

KW - cultural cues

KW - cultural identity

KW - cultural diversity

KW - consumer identification

U2 - 10.1362/204440811X13210328296586

DO - 10.1362/204440811X13210328296586

M3 - Article

SN - 2044-4087

SN - 2044-9860

VL - 1

SP - 263

EP - 280

JO - Social Business

JF - Social Business

IS - 3

ER -