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Author Posting © Westburn Publishers Ltd, 2011. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in Social Business, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Social Business, Vol. 1, 2011, No.3, pp. 263-280, doi: 10.1362/204440811X13210328296586.
- cultural cues
- cultural identity
- cultural diversity
- consumer identification
Broderick, A. J., Demangeot, C., Kipnis, E., Zuñiga, M., Pullig, C., Mueller, R. D., ... Adkins, N. R. (2011). No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda. Social Business, 1(3), 263-280. https://doi.org/10.1362/204440811X13210328296586