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New millennium, new segments: Moving towards the segment of one?
Sally Dibb
University of Warwick
Research output
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Contribution to journal
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Article
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peer-review
41
Citations (Scopus)
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Social Sciences
Segmentation
100%
Marketing
100%
Customer
50%
Consumers
50%
Play
25%
Preference
25%
Buyer Behavior
25%
Literature
25%
Enterprises
25%
Time
25%
Research Worker
25%
Identity
25%
Practice
25%
Economics, Econometrics and Finance
Shopping Behaviour
25%