New consumption communities and the re-enabling of 21st century consumers

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

10 Citations (Scopus)

Original language	English
Title of host publication	Consumer Tribes
Editors	Bernard Cova, Avi Shankar, Robert Kozinets
Publisher	Taylor and Francis
Pages	296-311
Number of pages	16
ISBN (Electronic)	978-0-0805-4974-3, 978-1-1364-1467-1
ISBN (Print)	978-1-1381-6997-5
DOIs	https://doi.org/10.4324/9780080549743
Publication status	Published - 1 Jan 2012
Externally published	Yes

ASJC Scopus subject areas

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title = "New consumption communities and the re-enabling of 21st century consumers",

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