Original language | English |
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Title of host publication | Consumer Tribes |
Editors | Bernard Cova, Avi Shankar, Robert Kozinets |
Publisher | Taylor and Francis |
Pages | 296-311 |
Number of pages | 16 |
ISBN (Electronic) | 978-0-0805-4974-3, 978-1-1364-1467-1 |
ISBN (Print) | 978-1-1381-6997-5 |
DOIs | |
Publication status | Published - 1 Jan 2012 |
Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)