New consumption communities and the re-enabling of 21st century consumers

Isabelle Szmigin, Marylyn Carrigan, Caroline Bekin

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer Tribes
EditorsBernard Cova, Avi Shankar, Robert Kozinets
PublisherTaylor and Francis
Pages296-311
Number of pages16
ISBN (Electronic)978-0-0805-4974-3, 978-1-1364-1467-1
ISBN (Print)978-1-1381-6997-5
DOIs
Publication statusPublished - 1 Jan 2012
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Szmigin, I., Carrigan, M., & Bekin, C. (2012). New consumption communities and the re-enabling of 21st century consumers. In B. Cova, A. Shankar, & R. Kozinets (Eds.), Consumer Tribes (pp. 296-311). Taylor and Francis. https://doi.org/10.4324/9780080549743