New consumption communities and the re-enabling of 21st century consumers

Isabelle Szmigin, Marylyn Carrigan, Caroline Bekin

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer Tribes
EditorsBernard Cova, Avi Shankar, Robert Kozinets
PublisherTaylor and Francis
Pages296-311
Number of pages16
ISBN (Electronic)978-0-0805-4974-3, 978-1-1364-1467-1
ISBN (Print)978-1-1381-6997-5
DOIs
Publication statusPublished - 1 Jan 2012
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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