Neoliberalism and mediatisation in the “miracle” election: the semiotics of the 1994 South African election on global North TV news

Bernadine Jones

Research output: Contribution to conferencePaper

Abstract

In the age of post-truth journalism, with Trump and Brexit dominating news, we tend to forget that mediatisation and a push for neoliberal narratives has been on our screens for decades. The global coverage of the 1994 South African election is one such example. This research paper investigates how a snapshot of global North news channels reported on this election, and shows that visuals and spectacle were highlighted at the expense of a clear and deep analysis of the complex transition from apartheid to democracy. The research questions guiding this investigation asked two things: how was the 1994 election portrayed on global North television news, and whether journalists used mediatised reporting (including neoliberal narratives, post-Cold War frames, and media logic) to describe the election. This paper presents firstly an overview of relevant literature pertaining to themes of reporting about elections, secondly a brief description of the methods of investigation including the dedicated analysis technique, and thirdly the findings from the research. This paper ends with a discussion about the narratives of the 1994 election and concludes by comparing the mediatised reporting in 1994 to the "trumpification" of journalism in recent years.
Original languageEnglish
Publication statusUnpublished - 2017
EventFuture of Journalism - Cardiff University, Cardiff, United Kingdom
Duration: 14 Sep 2017 → …

Conference

ConferenceFuture of Journalism
CountryUnited Kingdom
CityCardiff
Period14/09/17 → …

Fingerprint

mediatization
Semiotics
neoliberalism
semiotics
news
election
journalism
narrative
election reporting
Television
news channel
apartheid
journalist
cold war
television
coverage
democracy

Keywords

  • mediatisation
  • Political Communication
  • journalism
  • South Africa
  • neoliberalism
  • visual analysis

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

Cite this

Neoliberalism and mediatisation in the “miracle” election : the semiotics of the 1994 South African election on global North TV news. / Jones, Bernadine.

2017. Paper presented at Future of Journalism, Cardiff, United Kingdom.

Research output: Contribution to conferencePaper

Jones, B 2017, 'Neoliberalism and mediatisation in the “miracle” election: the semiotics of the 1994 South African election on global North TV news' Paper presented at Future of Journalism, Cardiff, United Kingdom, 14/09/17, .
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