Abstract
This chapter introduces different theoretical approaches to negotiation and provides an explanation of these differing frameworks. While the action of a negotiation centres on the background research undertaken and what happens at the negotiation table, there is a need to know what principles and assumptions are informing these activities. Theories offer a way of understanding the underlying structures, processes and relationships of negotiation. Further, negotiation theories also assist with focusing attention on the 'basis of the bargain' and provide a standpoint from which to judge offers and counter-offers during the negotiation.
Original language | English |
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Title of host publication | Negotiating the Business Environment |
Subtitle of host publication | Theory, Practice for all Governance Styles |
Editors | Jennifer M. Waterhouse, Robyn L. Keast, Kerry A. Brown |
Place of Publication | Prahran |
Publisher | Tilde University Press |
Pages | 34-54 |
Number of pages | 21 |
ISBN (Print) | 9780734610874 |
Publication status | Published - 2011 |
Keywords
- Negotiation Theory
- Business Environment
- Application