Negotiation theory and application in the business environment

Sukanlaya Sawang, Kerry A. Brown, Jennifer M. Waterhouse, Robyn L. Keast

    Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionpeer-review

    Abstract

    This chapter introduces different theoretical approaches to negotiation and provides an explanation of these differing frameworks. While the action of a negotiation centres on the background research undertaken and what happens at the negotiation table, there is a need to know what principles and assumptions are informing these activities. Theories offer a way of understanding the underlying structures, processes and relationships of negotiation. Further, negotiation theories also assist with focusing attention on the 'basis of the bargain' and provide a standpoint from which to judge offers and counter-offers during the negotiation.
    Original languageEnglish
    Title of host publicationNegotiating the Business Environment
    Subtitle of host publication Theory, Practice for all Governance Styles
    EditorsJennifer M. Waterhouse, Robyn L. Keast, Kerry A. Brown
    Place of PublicationPrahran
    PublisherTilde University Press
    Pages34-54
    Number of pages21
    ISBN (Print)9780734610874
    Publication statusPublished - 2011

    Keywords

    • Negotiation Theory
    • Business Environment
    • Application

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