Abstract
The article on the transcultural offers an opportunity both to
reframe the concepts of the national in their application to internationally traded and circulated content and to identify the falsity of transculturalism as a marketing strategy that results in an erosion of cultural specificity. The concept is in no way limited to Netflix, and is not built on a new approach to texts generated for international exchange, but identifies a re-negotiation of
relationships between texts, industries, markets and audiences, one now built predominantly on affect. The transcultural operates as a mode of production that is above distinctions of national culture, because it invites this erosion as a basis for cultural global enlightenment. As such, its acknowledgement and celebration of different national cultural programming leads inevitably to an erosion of the same.
reframe the concepts of the national in their application to internationally traded and circulated content and to identify the falsity of transculturalism as a marketing strategy that results in an erosion of cultural specificity. The concept is in no way limited to Netflix, and is not built on a new approach to texts generated for international exchange, but identifies a re-negotiation of
relationships between texts, industries, markets and audiences, one now built predominantly on affect. The transcultural operates as a mode of production that is above distinctions of national culture, because it invites this erosion as a basis for cultural global enlightenment. As such, its acknowledgement and celebration of different national cultural programming leads inevitably to an erosion of the same.
| Original language | English |
|---|---|
| Title of host publication | Binge-Watching and Contemporary Television Studies |
| Editors | Mareike Jenner |
| Place of Publication | Edinburgh |
| Publisher | Edinburgh University Press |
| Chapter | 10 |
| Pages | 145 - 161 |
| Number of pages | 17 |
| ISBN (Electronic) | 9781474462013 |
| ISBN (Print) | 9781474461986 |
| Publication status | Published - Oct 2021 |
Keywords
- television studies
- Media industries
- Media management
- Media theory
- transcultural media
- transnational media
- television industries
- television audiences