National consumer acculturation: a conceptual framework

Eva Kipnis, A.J. Broderick

    Research output: Contribution to conferencePaper

    54 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - 2009

    Bibliographical note

    Paper presented at the 38th European Marketing Academy conference (EMAC 2009), held 26-29 May 2009, Audencia Nantes, France, and published in the conference proceedings.

    Keywords

    • acculturation
    • cross-cultural marketing
    • social identity
    • brand image

    Cite this

    Kipnis, E., & Broderick, A. J. (2009). National consumer acculturation: a conceptual framework.

    National consumer acculturation: a conceptual framework. / Kipnis, Eva; Broderick, A.J.

    2009.

    Research output: Contribution to conferencePaper

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    author = "Eva Kipnis and A.J. Broderick",
    note = "Paper presented at the 38th European Marketing Academy conference (EMAC 2009), held 26-29 May 2009, Audencia Nantes, France, and published in the conference proceedings.",
    year = "2009",
    language = "English",

    }

    TY - CONF

    T1 - National consumer acculturation: a conceptual framework

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    AU - Broderick, A.J.

    N1 - Paper presented at the 38th European Marketing Academy conference (EMAC 2009), held 26-29 May 2009, Audencia Nantes, France, and published in the conference proceedings.

    PY - 2009

    Y1 - 2009

    KW - acculturation

    KW - cross-cultural marketing

    KW - social identity

    KW - brand image

    M3 - Paper

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