National consumer acculturation: a conceptual framework

Eva Kipnis, A.J. Broderick

    Research output: Contribution to conferencePaper

    65 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - 2009

    Bibliographical note

    Paper presented at the 38th European Marketing Academy conference (EMAC 2009), held 26-29 May 2009, Audencia Nantes, France, and published in the conference proceedings.

    Keywords

    • acculturation
    • cross-cultural marketing
    • social identity
    • brand image

    Cite this

    Kipnis, E., & Broderick, A. J. (2009). National consumer acculturation: a conceptual framework.