National consumer acculturation: a conceptual framework

Eva Kipnis; A.J. Broderick

National consumer acculturation: a conceptual framework

Eva Kipnis, A.J. Broderick

Research output: Contribution to conference › Paper

139 Downloads (Pure)

Original language	English
Publication status	Published - 2009

Bibliographical note

Paper presented at the 38th European Marketing Academy conference (EMAC 2009), held 26-29 May 2009, Audencia Nantes, France, and published in the conference proceedings.

Keywords

acculturation
cross-cultural marketing
social identity
brand image

Access to Document

National consumer acculturation

http://2009.emac-online.org/r/home

Cite this

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title = "National consumer acculturation: a conceptual framework",

keywords = "acculturation, cross-cultural marketing, social identity, brand image",

author = "Eva Kipnis and A.J. Broderick",

note = "Paper presented at the 38th European Marketing Academy conference (EMAC 2009), held 26-29 May 2009, Audencia Nantes, France, and published in the conference proceedings.",

year = "2009",

language = "English",

}

TY - CONF

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AU - Kipnis, Eva

AU - Broderick, A.J.

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PY - 2009

Y1 - 2009

KW - acculturation

KW - cross-cultural marketing

KW - social identity

KW - brand image

M3 - Paper

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