National consumer acculturation: a conceptual framework

Eva Kipnis, A.J. Broderick

    Research output: Contribution to conferencePaper

    74 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - 2009

    Bibliographical note

    Paper presented at the 38th European Marketing Academy conference (EMAC 2009), held 26-29 May 2009, Audencia Nantes, France, and published in the conference proceedings.


    • acculturation
    • cross-cultural marketing
    • social identity
    • brand image

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