Mutualism as market practice: An examination of market performativity in the context of anarchism and its implications for post-capitalist politics

Javier Lloveras, Gary Warnaby, Lee Quinn

Research output: Contribution to journalArticle

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Abstract

This article interrogates the performative effects of mutualist ideas in the context of market-making. Mutualism is a variety of anarchism associated with the work of Pierre-Joseph Proudhon, who argued for the centrality of market exchanges and mutual credit as a means for emancipating workers from capitalist exploitation. The discussion is informed by an ethnographic inquiry within a Local Exchange Trading System in Spain – the Moneda Social Puma – which illustrates how actors put mutualist ideas to work. This research makes three contributions: first, it frames a view of market multiplicity and plasticity that broadens the current scope of market studies beyond a managerialist focus. Second, it reveals how actors mobilise anarchist theories to shape – rather than escape – markets. Third, this work elucidates how actors negotiate and stabilise conflicting forms of valuation as mutualist ideas are implemented. In particular, we draw attention to a set of infrastructural practices and mutual credit arrangements whereby the market is cooperatively managed as a common. We conclude by reflecting on the implications of our work for extant debates concerning post-capitalist politics, markets and anarchism.
Original languageEnglish
Pages (from-to)(In-Press)
Number of pages21
JournalMarketing Theory
Volume(In-Press)
Early online date3 Nov 2019
DOIs
Publication statusE-pub ahead of print - 3 Nov 2019

Fingerprint

Performativity
Market practices
Credit
Exploitation
Workers
Market making
Trading systems
Spain
Centrality
Multiplicity

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

Keywords

  • Activism
  • LETS
  • alternative markets
  • anarchism
  • commons
  • market practices
  • mutualism
  • performativity
  • post-capitalism

ASJC Scopus subject areas

  • Marketing

Cite this

Mutualism as market practice : An examination of market performativity in the context of anarchism and its implications for post-capitalist politics. / Lloveras, Javier; Warnaby, Gary; Quinn, Lee.

In: Marketing Theory, Vol. (In-Press), 03.11.2019, p. (In-Press).

Research output: Contribution to journalArticle

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