Mum, can I play on the internet?' parents' understanding, perception and responses to online advertising designed for children

Social Sciences

• Parents 100%
• Marketing 50%
• Understanding 33%
• Persuasive 33%
• Advertising 33%
• Research 33%
• Knowledge 33%
• Effectiveness 16%
• Internet 16%
• Skills 16%
• Play 16%
• Responsibility 16%
• Perception 16%
• Adults 16%
• Capacity 16%
• Ability 16%

Psychology

• Children 100%
• Online Marketing 33%
• Research 33%
• Abilities 16%

Economics, Econometrics and Finance

• Consumption 33%