Multiple halal logos and Malays’ beliefs: a case of mixed signals

Ali Shafiq, Ahasanul Haque, Azura Omar

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)
2 Downloads (Pure)

Abstract

The halal logo(s) issued by JAKIM tend to confuse consumers as they greatly lacked information about the genuine halal logo. This was found by conducting open ended, but structured interviews from 20 Malays and showing them 10 halal logos (9 original and 1 fake) to see whether they could recognize the fake from the originals. This research found that while all the respondents had difficulty in differentiating the real halal logo from the fake, they all preferred a single, unified halal logo to end the confusion. This finding holds serious implications for JAKIM: it needs to extend efforts to educate people about the in-practice halal logo, without which many people would remain in the same confusion. This bears particular importance for the religious food requirements of Muslims as genuine halal logo determines the permissibility of food being taken
Original languageEnglish
Pages (from-to)1727-1735
Number of pages9
JournalInternational Food Research Journal
Volume22
Issue number4
Publication statusPublished - Jul 2015
Externally publishedYes

Bibliographical note

An ‘open access’ peer-reviewed journal.

Keywords

  • Halal
  • JAKIM
  • Fake/true Halal logo
  • Malaysia

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