Multi brand loyalty card schemes: a good idea

G. Moore; Harjit Sekhon

doi:10.1362/0267257054307435

Multi brand loyalty card schemes: a good idea

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	625-640
Journal	Journal of Marketing Management
Volume	21
Issue number	5/6
DOIs	https://doi.org/10.1362/0267257054307435
Publication status	Published - 2005

Bibliographical note

The full text of this article is not currently available from this repository.
The final definitive version of this article has been published in the journal of Marketing Management, Vol. 21 (5) 2005 © Westburn Publishers Ltd. At the journal page http://www.ingentaconnect.com/content/westburn/jmm/2005/00000021/00000005/art00011

Keywords

loyalty cards
relationship marketing
consumer behaviour
trust

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1362/0267257054307435

http://www.westburnpublishers.com/journals/journal-of-marketing-management.aspx

Cite this

@article{f826ce036e5f4e1ea75e08b54c1b80b2,

title = "Multi brand loyalty card schemes: a good idea",

keywords = "loyalty cards, relationship marketing, consumer behaviour, trust",

author = "G. Moore and Harjit Sekhon",

note = "The full text of this article is not currently available from this repository. The final definitive version of this article has been published in the journal of Marketing Management, Vol. 21 (5) 2005 {\textcopyright} Westburn Publishers Ltd. At the journal page http://www.ingentaconnect.com/content/westburn/jmm/2005/00000021/00000005/art00011",

year = "2005",

doi = "10.1362/0267257054307435",

language = "English",

volume = "21",

pages = "625--640",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis",

number = "5/6",

}

TY - JOUR

T1 - Multi brand loyalty card schemes: a good idea

AU - Moore, G.

AU - Sekhon, Harjit

N1 - The full text of this article is not currently available from this repository. The final definitive version of this article has been published in the journal of Marketing Management, Vol. 21 (5) 2005 © Westburn Publishers Ltd. At the journal page http://www.ingentaconnect.com/content/westburn/jmm/2005/00000021/00000005/art00011

PY - 2005

Y1 - 2005

KW - loyalty cards

KW - relationship marketing

KW - consumer behaviour

KW - trust

U2 - 10.1362/0267257054307435

DO - 10.1362/0267257054307435

M3 - Article

SN - 0267-257X

SN - 1472-1376

VL - 21

SP - 625

EP - 640

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 5/6

ER -