Multi brand loyalty card schemes: a good idea

G. Moore, Harjit Sekhon

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)625-640
    JournalJournal of Marketing Management
    Issue number5/6
    Publication statusPublished - 2005

    Bibliographical note

    The full text of this article is not currently available from this repository.
    The final definitive version of this article has been published in the journal of Marketing Management, Vol. 21 (5) 2005 © Westburn Publishers Ltd. At the journal page


    • loyalty cards
    • relationship marketing
    • consumer behaviour
    • trust

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