Bibliographical noteThe full text of this article is not currently available from this repository.
The final definitive version of this article has been published in the journal of Marketing Management, Vol. 21 (5) 2005 © Westburn Publishers Ltd. At the journal page http://www.ingentaconnect.com/content/westburn/jmm/2005/00000021/00000005/art00011
- loyalty cards
- relationship marketing
- consumer behaviour