Multi brand loyalty card schemes: a good idea

G. Moore, Harjit Sekhon

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)625-640
JournalJournal of Marketing Management
Volume21
Issue number5/6
DOIs
Publication statusPublished - 2005

Bibliographical note

The full text of this article is not currently available from this repository.
The final definitive version of this article has been published in the journal of Marketing Management, Vol. 21 (5) 2005 © Westburn Publishers Ltd. At the journal page http://www.ingentaconnect.com/content/westburn/jmm/2005/00000021/00000005/art00011

Keywords

  • loyalty cards
  • relationship marketing
  • consumer behaviour
  • trust

Cite this