Moderating effects of opportunity on the Cognitive and Motivational Factors of Internet engagement: A Study of the digital divide in Malaysia

Adedapo Oluwaseyi Ojo, Mazni Alias, Magiswary Dorasamy, Abdullah Sarwar, Oluwayomi Toyin Ojo

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)
9 Downloads (Pure)

Abstract

This study investigates usage behaviour as a variation in internet engagement by integrating the concept of access gaps with the ability-motivation-opportunity (AMO) framework. The research model was tested with data collected from 270 respondents in Klang Valley, which is the most urbanised metropolis in Malaysia. The result of path modelling analysis revealed that the cognitive factor of internet skill has the most significant effect on internet engagement. The significant effects of opportunity and extrinsic motivation on engagement were confirmed. Intrinsic motivation has no significant impact on engagement, but it has a significant interaction effect with opportunity. Thus, the lack of opportunity to access the internet does not limit the frequent engagement of the intrinsically motivated user. This study offers a systematic explanation of the underlying mechanism for the interaction among the access gaps and an alternative model in explaining the determinants of internet user behaviour.

Original languageEnglish
Number of pages17
JournalInternational Journal of Technology and Human Interaction
Volume18
Issue number1
DOIs
Publication statusPublished - 1 Apr 2022
Externally publishedYes

Bibliographical note

This article published as an Open Access article distributed under the terms of the Creative Commons Attribution License (CC-BY) (https://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited.

Keywords

  • Digital Divide
  • Internet Engagement
  • Internet Skill
  • Motivation
  • Opportunity
  • Usage Behaviour

ASJC Scopus subject areas

  • Information Systems
  • Human-Computer Interaction

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