Moderating effects of opportunity on the Cognitive and Motivational Factors of Internet engagement: A Study of the digital divide in Malaysia

Adedapo Oluwaseyi Ojo; Mazni Alias; Magiswary Dorasamy; Abdullah  Sarwar; Oluwayomi Toyin Ojo

doi:10.4018/IJTHI.299353

Moderating effects of opportunity on the Cognitive and Motivational Factors of Internet engagement: A Study of the digital divide in Malaysia

Adedapo Oluwaseyi Ojo, Mazni Alias, Magiswary Dorasamy, Abdullah Sarwar, Oluwayomi Toyin Ojo

Multimedia University

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

48 Downloads (Pure)

Abstract

This study investigates usage behaviour as a variation in internet engagement by integrating the concept of access gaps with the ability-motivation-opportunity (AMO) framework. The research model was tested with data collected from 270 respondents in Klang Valley, which is the most urbanised metropolis in Malaysia. The result of path modelling analysis revealed that the cognitive factor of internet skill has the most significant effect on internet engagement. The significant effects of opportunity and extrinsic motivation on engagement were confirmed. Intrinsic motivation has no significant impact on engagement, but it has a significant interaction effect with opportunity. Thus, the lack of opportunity to access the internet does not limit the frequent engagement of the intrinsically motivated user. This study offers a systematic explanation of the underlying mechanism for the interaction among the access gaps and an alternative model in explaining the determinants of internet user behaviour.

Original language	English
Number of pages	17
Journal	International Journal of Technology and Human Interaction
Volume	18
Issue number	1
DOIs	https://doi.org/10.4018/IJTHI.299353
Publication status	Published - 1 Apr 2022
Externally published	Yes

Bibliographical note

This article published as an Open Access article distributed under the terms of the Creative Commons Attribution License (CC-BY) (https://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited.

Keywords

Digital Divide
Internet Engagement
Internet Skill
Motivation
Opportunity
Usage Behaviour

ASJC Scopus subject areas

Information Systems
Human-Computer Interaction

Access to Document

10.4018/IJTHI.299353Licence: CC BY

PublishedFinal published version, 0.98 MBLicence: CC BY

Cite this

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AU - Ojo, Oluwayomi Toyin

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Moderating effects of opportunity on the Cognitive and Motivational Factors of Internet engagement: A Study of the digital divide in Malaysia

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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