Micro-generation schemes: user behaviours and attitudes towards energy consumption

In the last decade, there has been increasing pressure on developed nations to reduce their carbon emissions. Distributed micro-generation (MG) initiatives provide incentives for small-scale renewable energy generation, particularly by residential home-owners. This paper investigates the existing knowledge base to consider if living in a property with on-site renewable electricity generation may affect user attitudes and behaviours. This knowledge is interpreted from a human factors perspective by focussing on individual behaviour and social learning as well as identifying underlying user requirements and user needs. Suggestions are then made with regard to the effects that MG schemes may have on public attitudes and where further research efforts should be focused. There is evidence that renewable energy initiatives are likely to result in a shift in public behaviour, particularly towards reduced energy consumption where mechanisms for increased feedback can act as a facilitator to learning and motivator to change.