Methodological Issues in the Determination of Standardisation and Degree of Involvement: Short and Long run Effects

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	4th Annual Conference on Applied Management
Publication status	Published - 7 Oct 2004
Event	4th Annual Conference on Applied Management: Virtue in Marketing - Gloucester, United Kingdom Duration: 7 Oct 2004 → 7 Oct 2004

Conference	4th Annual Conference on Applied Management
Country/Territory	United Kingdom
City	Gloucester
Period	7/10/04 → 7/10/04

Cite this

@inproceedings{1d8ac69e42ad4978a3bae36e95ce9443,

title = "Methodological Issues in the Determination of Standardisation and Degree of Involvement: Short and Long run Effects",

author = "Maktoba Omar and Sonny Nwankwo",

year = "2004",

month = oct,

day = "7",

language = "English",

booktitle = "4th Annual Conference on Applied Management",

note = "4th Annual Conference on Applied Management : Virtue in Marketing ; Conference date: 07-10-2004 Through 07-10-2004",

}

TY - GEN

T1 - Methodological Issues in the Determination of Standardisation and Degree of Involvement: Short and Long run Effects

AU - Omar, Maktoba

AU - Nwankwo, Sonny

PY - 2004/10/7

Y1 - 2004/10/7

M3 - Conference proceeding

BT - 4th Annual Conference on Applied Management

T2 - 4th Annual Conference on Applied Management

Y2 - 7 October 2004 through 7 October 2004

ER -