Methodological Issues in the Determination of Standardisation and Degree of Involvement: Short and Long run Effects

Maktoba Omar, Sonny Nwankwo

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publication4th Annual Conference on Applied Management
Publication statusPublished - 7 Oct 2004
Event4th Annual Conference on Applied Management: Virtue in Marketing - Gloucester, United Kingdom
Duration: 7 Oct 20047 Oct 2004


Conference4th Annual Conference on Applied Management
Country/TerritoryUnited Kingdom

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