Methodological Issues in the Determination of Standardisation and Involvement Strategies in International Marketing

Maktoba Omar, D. Boyd, Sonny Nwankwo

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)93-113
Number of pages20
JournalInternational Journal of Applied Marketing
Volume3
Issue number1
Publication statusPublished - 2004

Keywords

  • International marketing
  • Economic hypotheses
  • Sociology
  • Statistical analysis
  • Business management

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