Methodological Issues in the Determination of Standardisation and Involvement Strategies in International Marketing

Maktoba Omar, D. Boyd, Sonny Nwankwo

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	93-113
Number of pages	20
Journal	International Journal of Applied Marketing
Volume	3
Issue number	1
Publication status	Published - 2004

Keywords

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title = "Methodological Issues in the Determination of Standardisation and Involvement Strategies in International Marketing",

keywords = "International marketing, Economic hypotheses, Sociology, Statistical analysis, Business management",

author = "Maktoba Omar and D. Boyd and Sonny Nwankwo",

year = "2004",

language = "English",

volume = "3",

pages = "93--113",

journal = "International Journal of Applied Marketing",

publisher = "Sheffield Hallam University Press",

number = "1",

}

TY - JOUR

T1 - Methodological Issues in the Determination of Standardisation and Involvement Strategies in International Marketing

AU - Omar, Maktoba

AU - Boyd, D.

AU - Nwankwo, Sonny

PY - 2004

Y1 - 2004

KW - International marketing

KW - Economic hypotheses

KW - Sociology

KW - Statistical analysis

KW - Business management

M3 - Article

VL - 3

SP - 93

EP - 113

JO - International Journal of Applied Marketing

JF - International Journal of Applied Marketing

IS - 1

ER -