Memes and Civic Self-Organization: Building and Sustaining Civic empowerment through Internet

Stephen Dobson, Arun P. C Sukumar

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    The confluence of social media and viral marketing has greatly supported the fostering of civic action in developing countries. The access to social media and ready availability of technology has led to an empowerment of citizens and examples of mass engagement through social media leading to large scale mobilization for change. This chapter explores the necessary conditions and role played by technology and social media in enabling groups of people to self-organize and drive social agenda. It specifically uses memes as the theoretical foundation to explore the initiation and sustainability of viral messages and their impact at community level
    Original languageEnglish
    Title of host publicationThe Virtual and the Real in Planning and Urban Design: Perspectives, Practices and Applications.
    EditorsClaudia Yamu, Alenka Poplin, Oswald Devisch , Gert De Roo
    PublisherRoutledge
    Pages267-276
    Number of pages10
    Edition1
    ISBN (Electronic)9781315270241
    ISBN (Print)9781138283480, 9780367208509
    Publication statusPublished - 12 Oct 2017

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  • Cite this

    Dobson, S., & Sukumar, A. P. C. (2017). Memes and Civic Self-Organization: Building and Sustaining Civic empowerment through Internet. In C. Yamu, A. Poplin, O. Devisch , & G. De Roo (Eds.), The Virtual and the Real in Planning and Urban Design: Perspectives, Practices and Applications. (1 ed., pp. 267-276). Routledge.