Memes and Civic Self-Organization: Building and Sustaining Civic empowerment 	through Internet

Stephen Dobson; Arun P. C Sukumar

Memes and Civic Self-Organization: Building and Sustaining Civic empowerment through Internet

Stephen Dobson, Arun P. C Sukumar

University of Leeds

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The confluence of social media and viral marketing has greatly supported the fostering of civic action in developing countries. The access to social media and ready availability of technology has led to an empowerment of citizens and examples of mass engagement through social media leading to large scale mobilization for change. This chapter explores the necessary conditions and role played by technology and social media in enabling groups of people to self-organize and drive social agenda. It specifically uses memes as the theoretical foundation to explore the initiation and sustainability of viral messages and their impact at community level

Original language	English
Title of host publication	The Virtual and the Real in Planning and Urban Design: Perspectives, Practices and Applications.
Editors	Claudia Yamu, Alenka Poplin, Oswald Devisch , Gert De Roo
Publisher	Routledge
Pages	267-276
Number of pages	10
Edition	1
ISBN (Electronic)	9781315270241
ISBN (Print)	9781138283480, 9780367208509
Publication status	Published - 12 Oct 2017

Cite this

Memes and Civic Self-Organization: Building and Sustaining Civic empowerment through Internet. / Dobson, Stephen; Sukumar, Arun P. C.
The Virtual and the Real in Planning and Urban Design: Perspectives, Practices and Applications.. ed. / Claudia Yamu; Alenka Poplin; Oswald Devisch ; Gert De Roo. 1. ed. Routledge, 2017. p. 267-276.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Memes and Civic Self-Organization: Building and Sustaining Civic empowerment through Internet

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