Segmentação De Sócios, Qualidade Do Serviço E Intençã•Es Comportamentais: Um Estudo De Caso Com Uma Equipa Profissional De Futebol

Translated title of the contribution: Members’ segmentation, service quality and behavioral intentions: A case study of a professional football team

Rui Biscaia, Abel Correia, Vilde Menezes, António Rosado, Carlos Colaço

Research output: Contribution to journalArticle

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Business & Economics