Measuring the changes: how can a perceived cultural mega-event evidence its “value”? Insights from implementing evaluation methodologies for Coventry 2021

Mark Scott, Jonothan Neelands, Haley Beer, Ila Bharatan, Tim Healey, Nick Henry, Si Chun Lam, Richard Tomlins

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Abstract

It is well known that culture is a catalyst for change, helping economies respond to societal problems and demands and that culture is where people turn to in moments of crisis. In this case study around designing and implementing evaluation methodologies/frameworks for Coventry UK City of Culture 2021, it is suggested that in English public policy and within publicly invested arts there is a maturation of thinking around recognising/measuring the public value of culture including its social value. The purpose of this paper is to chart the recent policy of justifying cultural expenditure with social value claims and highlight challenges for evaluating activity within Coventry UK CoC 2021 as a change in wider policy is taking place.
Original languageEnglish
Pages (from-to)78-95
Number of pages18
JournalArts and the Market
Volume14
Issue number1
Early online date29 Sept 2023
DOIs
Publication statusPublished - 3 Apr 2024

Bibliographical note

'This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.'

Keywords

  • Cultural policy
  • Evaluation methodology
  • UK city of culture
  • Paradigm shift
  • Publicly funded culture
  • Place-based initiatives
  • Data driven

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Business, Management and Accounting(all)

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