Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

Georgina Whyatt; Sophie Reboud

Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

Georgina Whyatt, Sophie Reboud

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model
Editors	Tim Mazzarol, Sophie Reboud, Mamouni-Limnios, Delwyn Clark
Publisher	Edward Elgar Publishing Ltd.
Chapter	15
Pages	254-269
Number of pages	16
ISBN (Print)	978 0 85793 777 3, 978 1 78347 214 7
Publication status	Published - 2014
Externally published	Yes

Cite this

Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation. / Whyatt, Georgina; Reboud, Sophie.
Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model. ed. / Tim Mazzarol; Sophie Reboud; Mamouni-Limnios; Delwyn Clark. Edward Elgar Publishing Ltd., 2014. p. 254-269.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Whyatt, Georgina ; Reboud, Sophie. / Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation. Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model. editor / Tim Mazzarol ; Sophie Reboud ; Mamouni-Limnios ; Delwyn Clark. Edward Elgar Publishing Ltd., 2014. pp. 254-269

@inbook{b66f70e2d5e74c4bb98202446edaf296,

title = "Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation",

author = "Georgina Whyatt and Sophie Reboud",

year = "2014",

language = "English",

isbn = "978 0 85793 777 3",

pages = "254--269",

editor = "Tim Mazzarol and Sophie Reboud and Mamouni-Limnios and Delwyn Clark",

booktitle = "Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

AU - Whyatt, Georgina

AU - Reboud, Sophie

PY - 2014

Y1 - 2014

UR - https://www.e-elgar.com/shop/research-handbook-on-sustainable-co-operative-enterprise

UR - https://www.scopus.com/pages/publications/84958140838

M3 - Chapter

SN - 978 0 85793 777 3

SN - 978 1 78347 214 7

SP - 254

EP - 269

BT - Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model

A2 - Mazzarol, Tim

A2 - Reboud, Sophie

A2 - Mamouni-Limnios, null

A2 - Clark, Delwyn

PB - Edward Elgar Publishing Ltd.

ER -

Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

Other files and links

Cite this