Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

Georgina Whyatt; Sophie Reboud

Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

Georgina Whyatt, Sophie Reboud

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model
Editors	Tim Mazzarol, Sophie Reboud, Mamouni-Limnios, Delwyn Clark
Publisher	Edward Elgar Publishing Ltd.
Chapter	15
Pages	254-269
Number of pages	16
ISBN (Print)	978 0 85793 777 3, 978 1 78347 214 7
Publication status	Published - 2014
Externally published	Yes

Cite this

Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation. / Whyatt, Georgina; Reboud, Sophie.
Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model. ed. / Tim Mazzarol; Sophie Reboud; Mamouni-Limnios; Delwyn Clark. Edward Elgar Publishing Ltd., 2014. p. 254-269.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Whyatt, Georgina ; Reboud, Sophie. / Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation. Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model. editor / Tim Mazzarol ; Sophie Reboud ; Mamouni-Limnios ; Delwyn Clark. Edward Elgar Publishing Ltd., 2014. pp. 254-269

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Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

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Cite this