Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation

Georgina Whyatt, Sophie Reboud

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationResearch Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model
EditorsTim Mazzarol, Sophie Reboud, Mamouni-Limnios, Delwyn Clark
PublisherEdward Elgar Publishing Ltd.
Chapter15
Pages254-269
Number of pages16
ISBN (Print)978 0 85793 777 3, 978 1 78347 214 7
Publication statusPublished - 2014
Externally publishedYes

Cite this

Whyatt, G., & Reboud, S. (2014). Marketing the Co-operative Advantage (MOCA): The Challenges of Implementation. In T. Mazzarol, S. Reboud, Mamouni-Limnios, & D. Clark (Eds.), Research Handbook on Sustainable Co-operative Enterprises: Case Studies of Organisational Resilience in the Co-operative Business Model (pp. 254-269). Edward Elgar Publishing Ltd..