Marketing strategies evaluation based on big data analysis: a CLUSTERING-MCDM approach

Hannan Amoozad Mahdiraji, Edmundas Kazimieras Zavadskas, Aliakbar Kazeminia, Ali Asghar Abbasi Kamardi

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)
68 Downloads (Pure)

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Business & Economics