Marketing Planning

Research output: Book/ReportBook

Abstract

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies.
Original languageEnglish
PublisherCengage Learning EMEA
Number of pages288
Edition1
ISBN (Print)9781844807826
Publication statusPublished - 2008

Fingerprint Dive into the research topics of 'Marketing Planning'. Together they form a unique fingerprint.

  • Cite this

    Simkin, L., & Dibb, S. (2008). Marketing Planning. (1 ed.) Cengage Learning EMEA.