Marketing Planning

Research output: Book/ReportBook


Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies.
Original languageEnglish
PublisherCengage Learning EMEA
Number of pages288
ISBN (Print)9781844807826
Publication statusPublished - 2008

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    Simkin, L., & Dibb, S. (2008). Marketing Planning. (1 ed.) Cengage Learning EMEA.