Marketing Planning

Lyndon Simkin; Sally Dibb

Marketing Planning

Lyndon Simkin, Sally Dibb

Research output: Book/Report › Book › peer-review

Abstract

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies.

Original language	English
Publisher	Cengage Learning EMEA
Number of pages	288
Edition	1
ISBN (Print)	9781844807826
Publication status	Published - 2008

Cite this

@book{d189f67168974bdca0da92819f033002,

title = "Marketing Planning",

abstract = "Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies.",

author = "Lyndon Simkin and Sally Dibb",

year = "2008",

language = "English",

isbn = "9781844807826",

publisher = "Cengage Learning EMEA",

address = "United Kingdom",

edition = "1",

}

TY - BOOK

T1 - Marketing Planning

AU - Simkin, Lyndon

AU - Dibb, Sally

PY - 2008

Y1 - 2008

N2 - Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies.

AB - Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies.

UR - https://www.cengage.co.uk/books/9781844807826/

M3 - Book

SN - 9781844807826

BT - Marketing Planning

PB - Cengage Learning EMEA

ER -

Marketing Planning

Abstract

Other files and links

Fingerprint

Cite this